Ag Public Relations Final

Front 1

1. What are the four stages of a crisis?

Back 1

The four stages of a crisis are 1.Warning Stage: Proactive 2. Point of no return: Reactive 3. Cleanup :Reactive and 4.Return to normal : Proactive

Front 2

2. True or False: Commercial speech is less restricted.

Back 2

False

Front 3

3. What is the definition of libel?

Back 3

A False Communication that wrongfully injures the reputation of others. – Limits to free speech – Some opinions are protected

Front 4

4. Does public relations get involved political or commercial speech?

Back 4

Both?

Front 5

5. What are the responsibilities of the Securities and Exchange Commission as it relates to PR?

Back 5

There responsibility’s is protection for investors – Fair and Honest. Disclosure is one of the keys.

Front 6

6. What is the definition of Copyright?

Back 6

Intellectual property – Original works of authorship that are fixed in a tangible form of expression.

Front 7

7. What is litigation PR?

Back 7

? It is part of a legal strategy – In society’s best interests?

Front 8

8. What did the Digital Millennium Copyright Act do for agriculture?

Back 8

Downloading works / Fair use – Criticism, comment , educational use, News Reporting / Can fire for copyright / Trademark, service mark

Front 9

9. What is copyright?

Back 9

Intellectual property – Original works of authorship that are fixed in a tangible form of expression. / Exist from the moment of creation / work for hire / can grant limited use / methods, systems or processes not protected – manner of expression IS protected / Government documents not copyrighted

Front 10

10. What is defamation?

Back 10

Unfairly injures a person’s reputation

Front 11

11. True or False: Litigation is a part of legal strategy.

Back 11

True

Front 12

12. In copyrights, what is fair use?

Back 12

Criticism, Comment / Educational use / News Reporting

Front 13

13. True or False: Cross-cultural communication clashes between nationalities only.

Back 13

False

Front 14

14. What are benefits for crisis communication?

Back 14

There are 4. Heroes are born / Change is accelerated / latent problems are faced / people can be changed

Front 15

15. Crisis runs the risk of escalating in _____________.

Back 15

Intensity

Front 16

16. True or False: In terms of crisis dynamics, the warning stage is proactive.

Back 16

True

Front 17

17. True or False: Government documents are copyrighted.

Back 17

False

Front 18

18. What is the first step of effective crisis communications?

Back 18

? Risk Assessment / What is Risk Assessment? What role do values play in crisis communication?

Front 19

19. Is stage one of crisis dynamics proactive ore reactive?

Back 19

Proactive

Front 20

20. What are three of the values that collide during culture clashes?

Back 20

Demographics / Psychographics / and Geographic’s

Front 21

21. What is invasion privacy?

Back 21

Intrusion, False light, Publication of private facts, Appropriation

Front 22

22. Name three benefits of a crisis.

Back 22

. Heroes are born / Change is accelerated / Latent problems are faced / People can be changed

Front 23

23. What are the four stages of a crisis?

Back 23

Risk Assessment / Crisis Communications planning / Response / Recovery

Front 24

24. One of 100 people, how many would own a computer?

Back 24

7

Front 25

25. Marlene Rossman talked about attitudes regarding what?

Back 25

Time , formality, individualism, rank and hierarchy, religion, taste and diet, colors, numbers and symbols, assimilation and acculturation

Front 26

27. True or False: There is a precise definition for “culture.”

Back 26

False

Front 27

28. What are some examples of insider trading?

Back 27

Martha Stewart , WorldCom, Enron

Front 28

29. What is the difference between slander and libel?

Back 28

Libel has to be publication. Slander is not

Front 29

30. True or False: You can get fired for copyright violation.

Back 29

True

Front 30

31. True or False: Libel limits free speech.

Back 30

True

Front 31

32. True or False: Libel unfairly injures a person’s reputation.

Back 31

True

Front 32

What is step 1 of the 4 step plan for effective crisis communication?

Back 32

Risk Assessment

Front 33

What is the definition of copyright?

Back 33

Intellectual Property / Original works of authorship that are fixed in a tangible form of expression.

Front 34

38. What is the difference between political and commercial speech?

Back 34

Political speech is normal conduct of a democracy, Opinions on issues, public officials. / Commercial speech is More restricted, Intended to generate marketplace transactions

Front 35

39. What are some privacy issues in PR?

Back 35

Use of images , Testimonials , Medical/health care situations

Front 36

40. List the crisis dynamic stages

Back 36

Warning stage: Proactive . Point of No Return: Reactive , Cleanup: Reactive , Return to Normal: Proactive

Front 37

41. What is libel?

Back 37

A false communication that wrongfully inures the reputation of others.

Front 38

42. True or False: Defamation is communicated to a 3rd party.

Back 38

True

Front 39

43. What is SEC (not the athletic conference ☺)?

Back 39

Security’s and Exchange Commission

Front 40

44. What is stage 1 of crisis dynamics?

Back 40

Warning Stage: Proactive

Front 41

45. What are crises of our generation?

Back 41

Columbine Shooting / September 11,2001 / Shootings at Virginia Tech / Katrina / Ike

Front 42

46. What are crises of the past?

Back 42

The San Francisco Earthquake / The Galveston Hurricane / Challenger and Columbia Explosion / Oklahoma City Bombing

Front 43

47. Was Hurricane Katrina a problem or a crisis?

Back 43

Crisis

Front 44

48. What is written slander?

Back 44

Publication / LIBEL

Front 45

50. True or False: Sometimes lawsuits put PR professionals in the limelight?

Back 45

TRUE

Front 46

51. In crisis communication, there’s a “4 step plan.” What are the 4 steps?

Back 46

Risk Assessment / Crisis Communications Planning / Response / Recovery

Front 47

52. True or False: The right to be left alone; the right of a person to be free from unwarranted publicity is the definition of privacy.

Back 47

TRUE

Front 48

53. What are the three privacy issues in PR?

Back 48

Uses of images / Testimonials / Medical-health Care situations

Front 49

54. There are _______ stages for crisis dynamics

Back 49

4

Front 50

55. True or False: One of the benefits from crises is that change is accelerated.

Back 50

True

Front 51

56. True or False: Something is copyrighted when it is fixed in a finished, tangible form.

Back 51

True

Front 52

58. True or False: all culture clashes between nationalities

Back 52

False

Front 53

59. Define culture.

Back 53

No precise definition / 150 definitions / social group smaller than a civilization but larger than a community / includes lots of publics

Front 54

62. What is the purpose of the food and drug administration as it relates to PR?

Back 54

Safe foods, drugs / Honest and accurate representation.

Front 55

64. Which of these is NOT a benefit of crisis?


a. Heroes are born
b. We can predict the future
c. Latent problems are faced
d. New strategies evolve

Back 55

b. We can predict the future

Front 56

65. Crisis communication revolves around an effective ________ step plan.
a. 4
b. 2
c. 7
d. 90

Back 56

A

Front 57

66. Libel is ___________.
a. Gossip
b. Non-injuring to a reputation
c. Truth
d. Written slander

Back 57

d. Written slander

Front 58

67. True or False: Stage 1 of crisis dynamics is warning stage and it is reactive.

Back 58

False

Front 59

68. Define commercial speech.

Back 59

More Restricted / Intended to generate marketplace transactions

Front 60

69. What topics would you consider needing a copyright?

Back 60

Exist from the moment of creation / fixed, tangible form / work for hire / can grant limited use / Methods, systems or processes not protected – manner of expression IS protected / Government documents not copyrighted.

Front 61

70. What is the difference between a problem and a crisis?

Back 61

A problem can be easily fixed. A crises run the risk of Escalating in intensity / Falling under close media-gvt scrutiny / interfering with normal business operations / Jeopardizing the positive public image / Damaging a company’s bottom line.

Front 62

71. PR professionals are put in the limelight by a company’s _____________ & __________.

Back 62

Actions and Reactions.

Front 63

73. What is cross cultural communication?

Back 63

Unintentional or intentional culture clashes / Values collide – Demographics, Psychographics, Geographic’s – Plus “Culture” – COMMUICATE ACROSS CULTURAL DIFFERENCES

Front 64

74. Purpose of cross-cultural communications

Back 64

To communicate across cultural differences

Front 65

75. How many different definitions of culture are there?

Back 65

150

Front 66

76. What is an example of cross-cultural communications? “

Back 66

? “Office of Foreign Affairs”

Front 67

80. True or False: Some things translate to different meanings when it is in another language.

Back 67

True

Front 68

81. What is defamation?

Back 68

Unfairly injures a person’s Reputation

Front 69

82. What does the first amendment have to do with PR?

Back 69

Well the first amendment states – “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise there of; or abridging the freedom of speech, or of the press, or of the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.” And the interpretation is that, Courts are constantly reviewing / New technologies- Internet , Photo phones.

Front 70

83. What is litigation PR?

Back 70

Part of a legal strategy. In a society’s best interests?

Front 71

84. What is risk assessment?

Back 71

What role do values play in crisis communication?

Front 72

87. True or False: Stage 1 is the warning stage.

Back 72

True

Front 73

88. What is the 3rd stage?

Back 73

Cleanup

Front 74

89. How many stages are there?

Back 74

4

Front 75

90. What are the 4 steps to the crisis communication plan?

Back 75

Risk assessment / Crisis communications planning / Response / Recovery

Front 76

92. Is running out of toilet paper a problem or a crisis?

Back 76

Problem

Front 77

94. Are government documents copyrighted?

Back 77

NO

Front 78

95. What protects intellectual property?

Back 78

Copyright

Front 79

96. What two added factors of libel and the burden of proof must be present for celebrities and public figures to prove libel?

Back 79

? Defamation and Publication. Maybe fault and actual malice? Damage and identification?

Front 80

97. There are ______ definitions of culture.

Back 80

150

Front 81

98. What is the best defense against being charged with libel?

Back 81

Litigation?

Front 82

99. True or False: culture have a precise definition

Back 82

Fals

Front 83

100. What are the stages of crisis dynamics?

Back 83

The warning stage , The point of no return, the cleanup , and the return to normal

Front 84

101. True or False: Most PR people really don’t know enough.

Back 84

True

Front 85

102. What are stakeholder communication strategies as they relate to a crisis? –

Back 85

Where the response is coordinated / Where reporters can go to get information / The role of the interenet / Employee training

Front 86

103. True or False: There are over 150 definitions for culture.

Back 86

True

Front 87

104. True or False: Libel has to be written in a publication.

Back 87

True

Front 88

105. What are some crises of the past?

Back 88

? The San Francisco Earthquake , The Galveston Hurricane, Challenger and Columbia Explosions, Oklahoma City Bombing

Front 89

106. What are Marlene Rossman’s 8 characteristics?

Back 89

Time, Formality, Individualism, Rank and hierarchy , Religion, taste and diet, Colors –numbers and symbols, Assimilation and acculturation