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28 Cards in this Set
- Front
- Back
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Local Advertisers:
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dealers or franchise
ex: subway/taco bell |
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Branded Merchendice:
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government organization and non profit.
ex: Goodwill, Army,navy |
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Types of Local advertising:
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-product advertising
-Sale advertising -clearencfe adv. -Institutional -Classified adv. |
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Product advertising:
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Price line adv.
product at regular price |
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Sale Advertising:
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80% of adv.
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clearance Advertising
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meand store is going out of business. Sometimes over used when business aren't going out of business
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institutional:
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Don't talk prices but credit.
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T.O.M.
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Top of mind awareness
buy first or second thing that comes to mind to you when you need something. This is all products goals |
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Classified Adv.
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Local adv. trying to recruit employees
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Co-op Adv.
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Share of adv. between local retailer and distributer
ex: music stores |
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Vertical co-op adv.
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ex: full page ad for makeup sold my Macy's. Makeuo buys page and puts macy's name at the bottom. Doesn't cost macy's
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Horizontal co-op:
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Firms that are the same, pool dollers and advertise together.
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National advertisers
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Don't compete with a lot of companies. focus on building brands.
ex:Mc Donalds |
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Regional adv.
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McDonalds
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Local adv.
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Point of purchase, comete with a lot
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Do national ad. see customers?
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NO
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What are the types of ad agencies?
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Regional and National
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General consumer agency:
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handel clients that deal with consumer accounts
ex: TV,radio,magazines |
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Business to Business agancies:
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Represent clients that sell product to other businesses
ex:selling computer chips to other businesses |
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What are the two ways to do media buying services (grinders)
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1) subcontract to as agencies
2) Bulk contracts |
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account executive:
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liaison between client and ad agency
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Account planner:
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defends consumers point of view.
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Bandwaggon effect:
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one does it the others follow. " they bought 5, so I will buy 10!"
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How much does commission system get?
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15%
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What is the amount of money that the ad agency bills the client called?
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Gross
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are gross and commission interchangable?
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NO
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REP firm:
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liaison between as agencies and the media.
There are stations all over the nation |
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Medium:
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T.V., newspaper. Anyway the media can get things across.
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