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35 Cards in this Set
- Front
- Back
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Bedürfnisse und Wünsche
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needs and desires
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besondere Merkmale
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special features
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Einkaufsgewohnheiten
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shopping habits
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Einkommen
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income
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einteilen
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to break down
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Erziehung
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education
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existierende Produkte
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existing products
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Forschung durchführen
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carry out research
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für etwas Reklame machen
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to advertise s.th.
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Feldforschung
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field research
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Geschlecht
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gender
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Konkurrent zwei Konkurrenten
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competitor two competitors
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interviewen
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to interview
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Logo
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logo
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Markenidentität/ Markenimage
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brand identity/brand image
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Markt
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market
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Marktanteil
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market share
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Marktforschung
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market research
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Marktsegment
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market segment market share
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Massen-Medien
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mass media
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Neue Medien
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new media
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Poster zwei Poster
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poster two posters
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Presse
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press
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Reklamezettel
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mailshot / flyer
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Schreibtischforschung
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desk research
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Verbraucher zwei Verbraucher
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consumer two consumers
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ein Produkt vermarkten
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to market
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Verpackung
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packaging
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Werbebrief
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mailshot, sales letter
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Werbekampagne
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advertising campaign
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Werbemittel
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advertising medium
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Werbesendung
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sales letter or: infomercial
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Zielgruppe/Zielpublikum
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target group/target audience
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Alter |
age |
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auffallen |
to stand out |
