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10 Cards in this Set
- Front
- Back
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As the assistant advertising manager, you are concerned that ads
recently produced by your agency have not met specific objectives and were not really directed to the correct target audiences. Which of the following dimensions that characterize effective advertising is your agency probably having difficulty with? |
Strategy
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What is the most; visible type of advertising?
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Brand advertising
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The __________ is the ad’s central idea that grabs
your attention and sticks in your memory. |
Creative concept
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Advertising mirrors fashion and design trends
and adds to our aesthetic sense. Which of the following roles of advertising would best fit with this statement? |
The societal role
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_________ is the practice of unifying all marketing communication
tools so they send a consistent, persuasive message promoting company goals to target audiences. |
Integrated marketing communication
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A graphic artist, working as an independent
contractor, specializes in supplying artwork to advertising agencies and other clients. In the world of advertising, his business category would be __________. |
A vendor
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Great ads are ads that are _______________.
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Effective
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One of the basic functions of advertising is that it provides
incentives to take action. |
True
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Erica is considering using direct mail to reach her prospective
clients. The type of advertising that is most; closely associated with the form that Erica has chosen is called interactive advertising. |
False
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To move consumers to action, advertisers
should do which of the following? |
Gain their attention
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