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18 Cards in this Set
- Front
- Back
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Static ad |
Billboard type ad, inserted during develpment |
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Dynamic ad |
ads that can be altered remotely during play Can be tailored to region and player |
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Online presence |
purchasing a presence in the environment (landscape, real estate) often MMOG games. More for exposure of the brand |
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Incidental ads |
Used to make game more realistic, inserted by developers for that purpose. |
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Advergames |
Brand placements as " The paid inclusion of branded products or brand identifiers, through audio and/or visual means within media content |
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Levels of integration of ads in advergames |
Association- just a billboard ( static or dynamic ads) Illustrative- Actual product is integrated in the game, but not used for its purpose. Demonstrative- Product included as a major thing and is interested to be used for its actual purpose. Relationship between exposure and purchase is weak. |
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Incongruent adv= |
decrease in replay of the game |
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Neuro Perspective |
Top right is the most effective area for placement of content. |
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Mobile infospaces |
1.Peripersonal 2. Extra-personal |
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Motivation |
Differs according to gender. Males tend to compete and females tend to complete. |
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Violence in games |
Most games have violence in them but aren't violent games |
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Why are most consoles still older? |
Switching cost is high Nostalgia waiting for future models Game selection available is larger |
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Why are previous generation consoles still the most played? |
Cheaper Familiarity More games Backwards compatibility |
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What makes consumers want to switch to new consoles? |
Graphic quality tops the reason |
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What improvements to people look for in new consoles of the future? |
Better graphics More new game available Easier to use controller |
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Effects of game bundles on console sales? |
Game bundles drive the sale of consoles |
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Would backwards compatibility help new consoles? |
yes, it would heighten its sales |
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Why did VR make $1.8b in the first commercial year? |
Because of its compatibility with a phone |
