Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
6 Cards in this Set
- Front
- Back
|
Subscription Sales |
Prepaid sales based on the number of subscribers to the magazine. Subscription is when you pay on a monthly basis while vendor is from newspaper stands. |
|
|
Vendor Sales |
Individual sales made at locations that carry the magazine. These sales represent higher levels of interest because the consumer is willing to pay more for an individual issue than a cheaper per magazine price with a year subscription. |
|
|
Frequency Discounts |
The more ads purchased, the more discount you receive. |
|
|
Volume Discounts |
The larger ad space you buy, the more discount you receive. |
|
|
Pros and Cons of Newspaper Ads |
Pros: Mass and local medium, timeliness, credibility
Cons: Lack of selectivity, short life span, low production quality, lack of control, clutter |
|
|
Different Categories of Newspapers |
Frequency of delivery: Daily newspaper, Weekly newspaper Physical size: Standard size (22' X 13') Tabloid size (14' X 11') Types of audiences: Some newspapers cater to special interests. EX: Wall Street Journal, Dallas Voice |
