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13 Cards in this Set
- Front
- Back
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Design |
visual pattern or composition of artistic elements chosen and structured by the graphic artist |
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layout |
an orderly formation of all the parts of an advertisement |
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thumbnail |
a rough rapidly produced pencil sketch that is used for trying out ideas |
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rough layout |
pencil sketch of a proposed design or layout |
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comprehensive layout |
a facsimile of a finished ad with a copy set in type and pasted into position along with proposed illustrations |
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mechanicals |
the set type and illustrations or photographs pasted into the exact position where it will appear in the ad |
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poster style format |
layout that employs a single, dominant visual that occupies 60 to 70 percent of the ads area. |
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illustrators |
the artists of the photos on ads |
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headlines |
the words in leading position of an advertisement (Words read first) |
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Benefit headlines |
headline that makes a promise |
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copies |
straight-sell Institutional narritive dialogue Picture-caption device(word play) |
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subheads |
secondary headline either above or below headline |
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storyboard roughs |
a rough layout of a television commercial in storyboard form |
