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90 Cards in this Set
- Front
- Back
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Sergey Brin and Larry Page, bought Youtube |
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Mark Zuckerburg, bought Instagram |
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Dell |
Michael Dell, |
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My Yearbook |
Catherine Cook |
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Yahoo |
Jerry Yang and David Filo, bought Tumblr |
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Amazon |
Bought Zappos |
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Netfix |
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Microsoft |
Bill Gates, bought LinkExchange |
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Apple |
Steve Jobs, |
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Youtube |
Steve Chen and Chad Hurley, |
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Technology in Accounting |
Relies on tech for keeping track of records and storing info. |
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Technology in Operations |
creates value and competitive advantage |
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Technology in Marketing |
Provided ways to track consumer trends and provide advertising for things consumers may be interested in |
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Technology in HR |
Has allowed for companies to look at more candidates through online hiring |
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Technology in Finance |
Many IPO companies needing new firms go to tech companies as well as financial reps lending to tech companies |
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Sarbanes-Oxley Act |
Increased regulation between accounting and technology, negligence can result in heavy penalties for execs.
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Value chain |
set of interrelated activities that bring products or services to market |
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Porter's 5 Forces |
See chart Slide 5 |
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Operational Effectiveness Vs. Strategic Positioning |
O.E.- refers to performing the same tasks better than rivals perform them S.P.- refers to performing different activities from those of rivals, or the same activities in a different way |
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Straddling |
When a company tries to do two things but only does one well and the other poorly leaves them straddling with no benefit from either |
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Scale Advantage |
advantages related to the size of a firm |
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Competitive advantage |
(1) valuable, (2) rare, (3) imperfectly imitable (tough to imitate), and (4) nonsubstitutable |
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Switching Costs |
exist when consumers incur an expense to move from one product or service to another |
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Marginal Costs |
total change in cost when production is increased by one unit |
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Network Effects |
exist when a product or service becomes more valuable as more people use it |
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Inventory turns |
Higher inventory turns mean the firm is selling product faster, so it collects money quicker than its rivals do |
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Profit Margins |
the percent of net income that is kept from revenues |
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Affiliates |
Companies promote products for other companies and are given a percentage of the profits taken from those links |
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Intellectual Property |
Can be protected by patents |
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Information Assymetry |
where customers often didn’t know enough information about a product to bargain effectively |
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Viral Marketing |
consumers can often be enlisted to promote a product or service
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Economies of scale |
when the cost of an investment can be spread across increasing units of production or in serving a growing customer base
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Long tailing and benefits |
This nearly limitless selection allows Internet retailers to leverage Benefits: 1.selection attracts customers 2.the Internet allows large-selection inventory efficiencies that offline firms can’t match |
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Collaborative Filtering |
These systems monitor trends among customers and use this data to personalize an individual customer’s experience. |
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Crowdsourcing |
the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call |
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Churn rate |
the rate at which customers leave a product or service |
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Vertical Integration |
when a single firm owns several layers in its value chain. |
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Disintermediation |
removing an organization from a firm’s distribution channel |
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Windowing |
Content is available to a given distribution channel for a specified window of time
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Moore's Law |
chip performance per dollar doubles every eighteen months |
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Microprocessor |
the brain of a computing device |
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RAM |
Random-access Memory- volatile memory, power goes out all is lost |
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ROM |
Read-only memory |
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Flash memory |
nonvolatile- not as fast as the RAM used in most traditional PCs, but holds data even when the power is off |
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Solid state electronics |
(meaning no moving parts), so they’re less likely to fail, and they draw less power |
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Semiconductors |
a substance such as silicon dioxide used inside most computer chips that is capable of enabling as well as inhibiting the flow of electricity |
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Price elasticity |
meaning consumers buy more products as they become cheaper |
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E-waste |
electronic waste and can cause large problems as tech made products can contain harmful chemicals
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Multicore processors |
made by putting two or more lower power processor cores |
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Optical computing |
help to compute future prices and performance trends |
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Conventional computing vs. Quantum computing |
in conventional computing a bit of data storage is either 1 or 0 in Quantum a bit can be 1 and 0 at the same time |
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Grid Computing |
firms place special software on its existing PCs or servers that enables these computers to work together on a common problem |
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3 pillars of Amazon and their aquisitions |
1. large selection 2. Customer experience/convenience 3. low prices |
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Rules of shelving inventory |
-Everything has a code relating to its location -Popular items are stored in an easy to grab location -no two similar items should be placed next to each other |
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Cash conversion cycle |
the time period between paying for the products and receiving the money for the product sold. Amazon sells product long before it has to pay their suppliers |
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Liquidity |
How quickly a firm can turn inventory into cash |
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2 sided network effect |
more buyers attract more sellers and more sellers attracts more buyers |
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Kindle |
reading books on a handheld device that comes prelinked to your credit card |
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Agency pricing vs. wholesale pricing |
agency pricing- the publishers get a percentage of the sales Wholesale- they sell their publication for one set price |
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Exchange |
networks can become more valuable with each new user because then those users can exchange info |
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Staying power |
long-term viability of a product or service |
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Complementary benefits |
products or services that add value to the network |
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Greenfield Market |
no dominant player |
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Leapfrogging |
competing by offering a superior generation of technology |
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Envelopment |
where a firm seeks to make an existing market a subset of its product offering |
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Viral promotion |
promoting of a company through the use of online networks |
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Convergence |
when two or more markets, once considered distinctly separate, begin to offer similar features and capabilities |
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Backward compatibility |
new products are able to use value from prior products of the same type |
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Congestion effects |
a network effect attracts too many users, and a service can be so overwhelmed that it becomes unusable
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Web 1.0 vs. Web 2.0 |
Web 2.0 encourages users to collaborate, create resources, and share information while 1.0 was more transaction based |
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Mainstream media vs. social media |
mainstream media is newspapers or local news while social media is posted by anyone |
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Blogs |
an online publication that keeps a running chronology of entries. Readers can comment on posts. Can connect to other blogs through blog rolls or trackbacks. |
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Trackbacks |
citation links back to original blog post |
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blog rolls |
list of bloggers favorite sites |
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wiki |
Web site anyone can edit directly within a Web browser |
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Microblogging- twitter |
service that allows users to post 140-character messages (tweets) via the Web, SMS, or a variety of third-party desktop and smartphone applications |
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Free rider problem |
others benefit from a service while offering no value in exchange |
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RSS |
enables busy users to scan the headlines of newly available content and click on an item’s title to view items of interest |
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Folksomies |
are keyword-based classification systems created by user communities as they generate and review content |
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Mashups |
are combinations of two or more technologies or data feeds into a single, integrated tool |
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Virtual worlds |
users appear in a computer-generated environment in the form of an avatar |
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Avatar |
animated character representing a real human |
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Sock puppet |
fake personas set up to sing your own praises |
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Astroturfing |
the practice of lining comment and feedback forums with positive feedback |
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Podcasts |
digital audio files provided as a series of programs |
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Rich media |
can be distributed or streamed within another Web site, blog, or social network profile. |
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Prediction market |
where a diverse crowd is polled and opinions aggregated to form a forecast of an eventual outcome |
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Smart crowd |
1. diverse 2. decentralized 3. collective verdict 4. independent |
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Crowdsourcing |
the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call |
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S.M.A.R.T |
creating a social media awareness and response team |
