Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
10 Cards in this Set
- Front
- Back
|
Three things you need to know about your client. |
Business. Audience. Purpose. |
|
|
The three demographic traits of a target audience. |
Age. Computer Literacy. Gender. |
|
|
When to hold the first client meeting. |
Before any work begins. |
|
|
Importance of the client’s target audience. |
To guide selection of images, color schemes, and design. |
|
|
Characteristics of an image whose target audience is young urban professionals. |
Young couples. Laptops. Modern living room. |
|
|
For a doctor client, AVOID images of hospitals, emergency rooms, or ambulances because . . . |
These things make people afraid. |
|
|
An image and design style for a skateboard-shop client |
Grunge style. Graffiti images. Distressed backgrounds. Dark color scheme. |
|
|
A color scheme for a preschool client. |
Bright or primary colors—red, blue, yellow, orange, green, purple |
|
|
How can you learn about the target audience besides talking to the client? |
Study several Websites of the client’s competitors. |
|
|
Clients that require personalized images instead of stock photos. |
Restaurants. Architects. Nonprofit agencies. |
