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10 Cards in this Set
- Front
- Back
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Which technique uses positive or negative labels to describe a person or product?
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Name Calling
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Which technique used a famous person to endorse a product?
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Testimonial
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Which technique relates the seller to the product?
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Transfer
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Which technique urges people to do something because everyone else does it?
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Bandwagon
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Which technique shows plain, everyday people using a particular item to gain public trust?
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Plain Folks
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Which technique selects and uses facts that give a false or misleading idea?
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Cardstacking
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Which technique shows a person in his/her common surroundings selling a product?
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Stereotyping
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Which technique suggest that the product is only for a select group of people?
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Snob Appeal
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Which technique used makes the product look good?
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Eye Appeal
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What is propaganda?
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A method used particularly in advertising that influences people's feelings.
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