3N0X2 Cdcs - Unit Review Exercises Volume 7

Front 1

1. (C01) When you hear that someone or something has a good or bad reputation, what is the first question you should ask?

a. Why?
b. Is that true?
c. According to whom?
d. How can you verify that?

Back 1

c. According to whom?

Front 2

2. (C01) A company is more likely to be successful in selling a product if

a. it is a really good product.
b. the company has a good reputation for quality.
c. the company spends a lot of money on advertising.
d. the company trashes the reputation of its competition.

Back 2

b. the company has a good reputation for quality.

Front 3

3. (C01) Which type of organization needs to have a good reputation to receive funding from a benefactor?

a. Corporate.
b. Non-profit.
c. Capitalistic.
d. Quasi-governmental.

Back 3

b. Non-profit.

Front 4

4. (C02) One way for organizations to take an active role in positive reputation management is by

a. advertising.
b. working harder.
c. being more proactive.
d. correcting the record.

Back 4

a. advertising.

Front 5

5. (C02) What can be a positive result when the Air Force actively manages its reputation?

a. There aren’t any.
b. Good information operations.
c. Easier to get taxpayer funding for programs.
d. Ability to dominate the global information spectrum.

Back 5

c. Easier to get taxpayer funding for programs.

Front 6

6. (C03) In the long run, as it relates to reputation management, it is better to be

a. good at telling half-truths.
b. skillful in the art of redirection.
c. open and honest with people even if the news is bad.
d. open and honest with people as long as it isn’t damaging.

Back 6

c. open and honest with people even if the news is bad.

Front 7

7. (C03) Intentionally leaving out pertinent facts that can shape public opinion in a manner you do not wish is a use of

a. lies.
b. half-truths.
c. misdirection.
d. good planning.

Back 7

b. half-truths.

Front 8

8. (C03) What is the only way to guarantee that an organization does not cross the line when it comes to the ethical management of its reputation?

a. Superb planning.
b. Only engage in the truth.
c. Funding active reputation management programs.
d. Being proactive in both active and passive reputation management.

Back 8

b. Only engage in the truth.

Front 9

9. (C04) The concept that energy is either being added to a system to improve it or it is not and the system will degrade describes

a. the law of entropy.
b. reputation management.
c. the subtle laws of physics.
d. proactive versus reactive reputation management.

Back 9

a. the law of entropy.

Front 10

10. (C04) What reputation management tactic can create a positive opinion in the minds of those in the local community?

a. Proactive.
b. Reactive.
c. Volunteering.
d. Media relations.

Back 10

c. Volunteering.

Front 11

11. (C04) What is key to a successful community events reputation management program?

a. Being proactive.
b. Getting flyovers.
c. Maximum base participation.
d. Using willing and happy participants.

Back 11

d. Using willing and happy participants.

Front 12

12. (C04) What are two outlets available to leverage your efforts in a proactive reputation management program?

a. Media and base community councils.
b. Base community councils and news.
c. Community leaders and media.
d. News and community leaders.

Back 12

c. Community leaders and media.

Front 13

13. (C05) What reputation management approach should be used when something bad and unexpected occurs?

a. Aggressive proactive approach.
b. Open and honest dialogue.
c. Reactive approach.
d. Passive approach.

Back 13

c. Reactive approach.

Front 14

14. (C05) If the base generally has a solid reputation within a community and a one-time negative event occurs, the damage to the base’s reputation is likely to be

a. minimal.
b. negative.
c. irreparable.
d. catastrophic.

Back 14

a. minimal.

Front 15

15. (C05) What type of events are the most damaging to the reputation of a base or the Air Force?

a. One-time.
b. Cover-ups.
c. Repeated pattern.
d. Sexual scandals and accidents.

Back 15

c. Repeated pattern.

Front 16

16. (C06) Effective newspaper planning encompasses

a. 7 elements.
b. 6 elements.
c. 7 roles.
d. 6 roles.

Back 16

a. 7 elements.

Front 17

17. (C06) Regarding newspaper planning, developing weekly master logs and building an annual calendar are examples of

a. establishing a newspaper roadmap.
b. meeting suspenses.
c. an editorial policy.
d. planning tools.

Back 17

d. planning tools.

Front 18

18. (C06) What is primarily done by assigning basic roles in a Public Affairs (PA) office?

a. Everyone can meet his or her deadlines.
b. Everyone knows what he or she needs to do.
c. It creates more time for everyone to do the mission.
d. It helps prepare everyone for additional duties.

Back 18

c. It creates more time for everyone to do the mission.

Front 19

19. (C06) To effectively plan a newspaper, how many basic roles are typically assigned to the Public Affairs (PA) office?

a. Two.
b. Three.
c. Four.
d. Five.

Back 19

c. Four.

Front 20

20. (C06) In regard to newspaper planning, what basic role would a Public Affairs (PA) person spend about 60 percent of his or her time?

a. Role 4.
b. Role 3.
c. Role 2.
d. Role 1.

Back 20

c. Role 2.

Front 21

21. (C06) With regard to newspaper planning, the person performing the duties established in Role 3 is the

a. Noncommissioned officer in charge (NCOIC).
b. Internal information chief.
c. Public Affairs officer (PAO).
d. Editor.

Back 21

a. Noncommissioned officer in charge (NCOIC).

Front 22

22. (C07) The premise that the Air Force saves money by transferring certain publishing and distribution burdens to a commercial publisher selected by competitive bid defines

a. a contract.
b. a publishing contract.
c. a funded newspaper concept.
d. the civilian enterprise concept.

Back 22

d. the civilian enterprise concept.

Front 23

23. (C07) Which representative is not a member of the civilian enterprise (CE) newspaper contract selection group?

a. Legal.
b. Public Affairs.
c. Procurement.
d. Security Forces.

Back 23

d. Security Forces.

Front 24

24. (C07) The civilian enterprise (CE) newspaper contract selection group investigates the bidder’s competence, technical production, and

a. skills.
b. budget.
c. reliability.
d. experience.

Back 24

c. reliability.

Front 25

25. (C08) Although there is an annual requirement to submit a newspaper status report to the Print
News Branch, Air Force News Agency, a report is not required for changes to the

a. name.
b. frequency or size.
c. method of financing.
d. method of delivery.

Back 25

d. method of delivery.

Front 26

26. (C08) What information is not reported to the Print News Branch, Air Force News Agency as it relates to the size of the newspaper staff?

a. Part-time.
b. Full-time.
c. Volunteers.
d. Contractor-provided.

Back 26

c. Volunteers.

Front 27

27. (C09) The name of a civilian enterprise (CE) publication may not appear on the

a. front cover.
b. first page.
c. center page.
d. inside front cover.

Back 27

c. center page.

Front 28

28. (C09) In regard to civilian enterprise (CE) publications, who is responsible for the telephone directory portion of the installation guide when it is included?

a. Public Affairs officer.
b. Commercial publisher.
c. Installation commander.
d. Installation communications officer.

Back 28

d. Installation communications officer.

Front 29

29. (C10) Radio reporters look for what type of quotes?

a. Meaty, quotable statements.
b. Data that supports their concept of conflict.
c. The kind that brings immediacy to their coverage.
d. 10- to 15-second bites accompanied by visual drama.

Back 29

c. The kind that brings immediacy to their coverage.

Front 30

30. (C10) In the area of training subject matter experts (SME), one certainty about the media is if your organization does

a. not do the talking, someone else will.
b. the talking, you will probably enjoy it.
c. the talking, you will probably regret it.
d. not do the talking, nothing will come of it.

Back 30

a. not do the talking, someone else will.

Front 31

31. (C10) What is the first real step in learning how to deal with conflict with the media?

a. Avoid contact with reporters.
b. Get to know your regular reporters.
c. Avoid contact with assignment editors.
d. Get to know the photographers and camera crews

Back 31

b. Get to know your regular reporters.

Front 32

32. (C10) A reporter is more likely to hear and understand your viewpoints when you or your subject matter expert (SME) tells the story if you

a. are courteous, cooperative, and professional.
b. maintain social ties with the media.
c. promise an exclusive story.
d. favor that one reporter.

Back 32

a. are courteous, cooperative, and professional.

Front 33

33. (C11) To prepare for a media interview, what is the first thing you do?

a. Decide what to wear.
b. Develop a mission plan.
c. Inform your MAJCOM.
d. Develop some anticipated questions.

Back 33

b. Develop a mission plan.

Front 34

34. (C11) A good message is built on being

a. short.
b. simple.
c. in-depth.
d. balanced.

Back 34

a. short.

Front 35

35. (C12) What is key to conducting a successful media interview?

a. Doing your homework and making sure you are up to date with facts.
b. Dressing in a conservative, light-colored suit and wear sunglasses if outdoors.
c. Memorizing your key messages and ensure your messages are complete and in-depth.
d. Making sure your answers are simple but accompanied by enthusiastic and energetic gestures.

Back 35

a. Doing your homework and making sure you are up to date with facts.

Front 36

36. (C12) Telling the reporter what is on your mind and taking advantage of opportunities before and during the interview are examples of

a. hooking.
b. flagging.
c. bridging.
d. restating messages.

Back 36

a. hooking.

Front 37

37. (C12) What should you not do during a media interview?

a. Use the inverted pyramid style.
b. Repeat your messages.
c. Use personal opinions.
d. Use oral pauses.

Back 37

d. Use oral pauses.

Front 38

38. (C12) What are some ways you can make a good visual impression when doing a TV interview?

a. Get a haircut the morning of the interview and wear.
b. Arrive early to the interview and check your appearance.
c. Wear sunglasses if outdoors and a hat to shade your face.
d. Wear a conservative tie and ankle socks.

Back 38

b. Arrive early to the interview and check your appearance.

Front 39

39. (C13) Who acts as a liaison between the unit and the Public Affairs (PA) office?

a. Unit Public Affairs representative (UPAR).
b. Local squadron commander.
c. Commander appointee.
d. Key spouse.

Back 39

a. Unit Public Affairs representative (UPAR).

Front 40

40. (C13) To have a successful unit Public Affairs representative (UPAR) program, you must have participants who are

a. available.
b. quarterly award winners.
c. directed by the commander.
d. willing and excited.

Back 40

d. willing and excited.

Front 41

41. (C13) Which is not a way to keep people motivated when making your unit Public Affairs representative (UPAR) program a success?

a. Tracking.
b. Training.
c. Recognition.
d. Letters of admonishment.

Back 41

d. Letters of admonishment.

Front 42

42. (C14) With regard to work order requests and logs, what do customers fill out and submit to request Public Affairs (PA) support?

a. AF IMT 833.
b. AF IMT 883.
c. DD Form 2535.
d. DD Form 2536.

Back 42

a. AF IMT 833.

Front 43

43. (C14) Which block on the Multimedia Work Order request form does the customer sign to verify the request is for official use only?

a. 3.
b. A.
c. 24.
d. 26-B.

Back 43

c. 24.

Front 44

44. (C14) At a minimum, your tracking log should list the work order number; the requester’s name, organization, and phone number; the date received, a description of work; and

a. estimated costs.
b. date completed.
c. man-hours used.
d. justification for work.

Back 44

b. date completed.