Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
18 Cards in this Set
- Front
- Back
|
Tourism |
Comprises of activities of a person traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purpose |
|
|
Management |
Systematic process of planning, organizing, and leading of a business |
|
|
Destination Management |
Coordinated management of all the elements that make up a destination |
|
|
Elements that make up a destination |
Attraction, access, amenities, marketing and promotions, pricing |
|
|
Attraction |
Makes a destination unique from other attractions |
|
|
Access |
Transporting of the tourists to the tourist destination |
|
|
Amenities |
Facilities / establishment which supports the destination itself |
|
|
Marketing and promotions |
How you communicate the brand / destination to the consumers / tourists |
|
|
Pricing |
Cost of doing the tours |
|
|
3 Tourism Products |
Support Services, Attraction, Tourist Resouces |
|
|
Scale of tourism Destination |
Country, region, island, village, town/city, self-contained center destination |
|
|
Basic elements of Tourism destination |
Attraction, amenities, accessibility, image, price, human resources |
|
|
Destination Management Organization |
Groups that are tasked to lead and coordinate activities in a particular destination |
|
|
National Tourism Authorities/ Organizations |
Responsible for the management and marketing of a destination on a national level |
|
|
Regional/provincial/state DMOs |
Smaller geographic region |
|
|
Local DMO |
Small geographic area e.g. City or town |
|
|
Creating a suitable environment |
Planning infrastructures, human resources development, product development, technology and systems developments, related industries and procurement |
|
|
Matketing a Destination |
Campaign to drive businesses particularly MICRO SMALL MEDIUM ENTERPRISES, destination promotions, unbiased information services, operations and distribution of bookings, customer relationship management |
