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12 Cards in this Set
- Front
- Back
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advertising
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Paid, nonpersonal communication through various media about a business firm, not-for-profit organization, product, or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience.
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advertising agency
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Firm whose marketing specialists assist advertisers in planning and preparing advertisements.
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advertising campaign
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Series of different but related ads that use a single theme and appear in different media within a specified time period.
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comparative advertising
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Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands.
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cooperative advertising
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Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler.
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cross promotion
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Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs.
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informative advertising
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Promotion that seeks to develop initial demand for a good, service, organization, person, place, idea, or cause.
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institutional advertising
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Promotion of a concept, idea, philosophy, or goodwill of an industry, company, organization, person, geographic location, or government agency.
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persuasive advertising
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Promotion that attempts to increase demand for an existing good, service, organization, person, place, idea, or cause.
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product advertising
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Nonpersonal selling of a particular good or service.
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publicity
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Nonpersonal stimulation of demand for a good, service, place, idea, person, or organization by unpaid placement of significant news regarding the product in a print or broadcast medium.
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reminder advertising
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Advertising that reinforces previous promotional activity by keeping the name of a good, service, organization, person, place, idea, or cause before the public.
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