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17 Cards in this Set
- Front
- Back
administered marketing system
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VMS that achieves channel coordination when a dominant channel member exercises its power.
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channel captain
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Dominant and controlling member of a marketing channel.
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contractual marketing system
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VMS that coordinates channel activities through formal agreements among participants.
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corporate marketing system
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VMS in which a single owner operates the entire marketing channel.
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direct channel
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Marketing channel that moves goods directly from a producer to the business purchaser or ultimate user.
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distribution
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Movement of goods and services from producers to customers.
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dual distribution
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Network that moves products to a firm’s target market through more than one marketing channel.
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exclusive distribution
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Distribution of a product through a single wholesaler or retailer in a specific geographic region.
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intensive distribution
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Distribution of a product through all available channels.
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intermodal operations
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Combination of transport modes such as rail and highway carriers (piggyback), air and highway carriers (birdyback), and water and air carriers (fishyback) to improve customer service and achieve cost advantages.
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logistics
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Process of coordinating the flow of information, goods, and services among members of the distribution channel.
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marketing (distribution) channel
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System of marketing institutions that enhances the physical flow of goods and services, along with ownership title, from producer to consumer or business user.
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physical distribution
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Broad range of activities aimed at efficient movement of finished goods from the end of the production line to the consumer.
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radio frequency identification (RFID)
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Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance.
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selective distribution
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Distribution of a product through a limited number of channels.
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supply-chain management
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Control of the activities of purchasing, processing, and delivery through which raw materials are transformed into products and made available to final consumers.
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vertical marketing system (VMS)
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Planned channel system designed to improve distribution efficiency and cost effectiveness by integrating various functions throughout the distribution chain.
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