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7 Cards in this Set
- Front
- Back
levels of a product
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OUTER--installation, delivery and credit, after-sale service, warranty
INNER--packaging, brand name, features, quality level, design CORE--core benefit or service |
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yet-Consumer Goods Classification
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Convenience
Shopping Specialty Unsought |
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Industrial Goods
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Materials & Parts
Capital Items (installations & accessory equipment) Supplies & Services |
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Product-Service Continuum
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Pure Tangible Good
Pure Service |
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aspects of service
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Intangibility
Variability Inseparability Perishability |
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Evaluate the Good or Service based on
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Search qualities
Experience qualities Credence qualities |
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Service Strategy
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Differentiation
Quality Productivity |