04 Boone & Kurtz Contemporary Marketing

Front 1

blog (short for Web log)

Back 1

Web page that serves as a publicly accessible personal journal for individuals and, in more and more instances, for marketers.

Front 2

bot

Back 2

Search program that checks hundreds of sites, gathers and assembles information, and brings it back to the sender.

Front 3

click-through rate

Back 3

The percentage of people presented with a Web banner ad who click it.

Front 4

conversion rate

Back 4

The percentage of visitors to a Web site who make a purchase.

Front 5

corporate Web sites

Back 5

Web sites that seek to build customer goodwill and supplement other sales channels rather than to sell goods and services.

Front 6

cybermall

Back 6

Group of virtual stores planned, coordinated, and operated as a unit for online shoppers.

Front 7

digital tools

Back 7

Electronic technologies used in e-commerce, including fax machines, personal digital assistants (PDAs) like Bluetooth, smart phones, and DVDs.

Front 8

electronic bulletin board

Back 8

Specialized online service that provides information on a specific topic or area of interest.

Front 9

electronic commerce (e-commerce)

Back 9

Targeting customers by collecting and analyzing business information, conducting customer transactions, and maintaining online relationships with customers by means of computer networks.

Front 10

electronic marketing (e-marketing)

Back 10

Strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools.

Front 11

electronic signature

Back 11

Electronic approval of a document that has the same status as a written signature.

Front 12

electronic storefront

Back 12

Online store where customers can view and order merchandise much like window shopping at traditional retail establishments.

Front 13

extranet

Back 13

Secure network accessible through a Web site by external customers or organizations for electronic commerce. It provides more customer-specific information than a public site.

Front 14

instant messaging

Back 14

E-mail service that allows for the immediate exchange of short messages between online users.

Front 15

interactive marketing

Back 15

Buyer–seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the Internet and virtual reality kiosks.

Front 16

Internet (Net)

Back 16

Worldwide network of interconnected computers that lets anyone with access to a personal computer send and receive images and data anywhere.

Front 17

Internet service provider (ISP)

Back 17

Organization that provides access to the Internet via a telephone, satellite TV service, or cable TV network.

Front 18

intranet

Back 18

Internal corporate network that allows employees within an organization to communicate with each other and gain access to corporate information.

Front 19

marketing Web sites

Back 19

Web sites whose primary objective is to increase purchases by online visitors.

Front 20

smart card

Back 20

Multipurpose card embedded with computer chips that store personal and financial information, such as credit-card data, health records, and driver’s license numbers.

Front 21

Web kiosk

Back 21

Small, freestanding computer, often located in a store, that provides consumers with Internet connections to a firm and its goods and services.

Front 22

Wi-Fi (wireless fidelity)

Back 22

Wireless Internet access.