When glancing at this advertisement, it is blatant that this merchandise is being marketed to a notably, wealthy white women. Earlier it was mentioned that Parker was the main focus of the advertisement. The reason is simply because Suzy Parker is elegant and would perfectly represent the classic brand of …show more content…
This particular ad could quite possibly provide deep emotional involvement for the consumer. The Chanel advertisement gives off a very attractive and desirable appeal that the audience could utterly yearn for. With this method, the marketers have the advantage to capture the attention of the audience and affect the future of the product being sold. These types of techniques address women who want to be classic, powerful, and beautiful. With Parker being the front and center on the ad, she showed exactly what it was like being a trendy celebrity and that alone conveyed to the consumers that they also can become such a