Apple Watch Marketing

Improved Essays
The Apple Watch and healthcare marketing might sound incongruous when you envision the common uses for Apple 's latest invention. Yet, as with all mobile devices, it 's the perfect device to capture patient attention as consumers use smartphones and tablets to find quick information. Perhaps you 've heard skeptics say that wearables will stay relegated to monitoring our heart rates or blood pressure while doing cardio exercise. Nobody said it should stop there, and the potential for wearables in healthcare marketing is an open book, including for plastic surgeons.

Everything is already in place on the Apple Watch to compellingly market your plastic surgery practice to new or existing patients. At the same time, you also have a new device
…show more content…
As many tools as there are, you still have to think of the screen width and how well viewers view your marketing …show more content…
While most of these functions are for people with chronic illnesses, don 't eliminate other possibilities. It 's important to stay connected with your current patients as much as you can for updates on new plastic surgery procedures you offer, or information on new techniques.

By providing an option in having a patient 's health information automatically sent to you from an app, it helps you serve your patients better. Consider this a new form of creating customer personas where you gather existing data to form the perfect picture of the patient you need to cater to.

Since some health issues require plastic surgery, the app you created above could send you information on how a particular plastic surgery procedure would help the patient in question. As a result, your prospective patient would realize the value of HealthKit in sharing information, even if everyone needs an opt out option.

Sharing Information for Better

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