Apple’s strategy and how it’s survived in competitive huge markets . Every successful organization has a business strategy which is “a long term plan of action designed to achieve a particular goal or set of goals or objectives (Hall, 2009). Strategy is management's game plan for strengthening the performance of the enterprise. It states how business should be conducted to achieve the desired goals. Without a strategy management has no roadmap to guide them”.
Apple is a great example of success strategy in the technology organization compared to competitors. Apple is the largest brand in the technology industry in terms of its revenue generated as well as its brand ranking. It is not a surprise to many because Apple has time …show more content…
Apple treats innovation as the source of the survival and development of a business at the beginning stage, and Apple has successfully penetrated this idea into the corporate culture (refer to exhibit 4) (Tim Cook, 2012). It is precisely this idea that makes Apple’s products so unique. Apple is synonymous with innovation in the public mind; formal innovation is what has lead Apple to always guide the trend from 1984 with the introduction of the revolutionary Macintosh computer to 2012 when the iPhone5 came out (Cohan, 2012). Apple has a grasp on the requirements of consumer products while, at the same time, the production of the products is an impeccable, luxurious, technologically sound dream with the requirements to become fashionable products as well; all this combines to make people willing to pick Apple products rather than other similar products when it comes to making purchases (Barrett, 2012). The correct Apple product positioning, along with target market and consumer satisfaction, help Apple products to have a really good reputation in general. Apple’s almost dizzying speed of new product releases has literally left other companies far behind in the
Apple is a great example of success strategy in the technology organization compared to competitors. Apple is the largest brand in the technology industry in terms of its revenue generated as well as its brand ranking. It is not a surprise to many because Apple has time …show more content…
Apple treats innovation as the source of the survival and development of a business at the beginning stage, and Apple has successfully penetrated this idea into the corporate culture (refer to exhibit 4) (Tim Cook, 2012). It is precisely this idea that makes Apple’s products so unique. Apple is synonymous with innovation in the public mind; formal innovation is what has lead Apple to always guide the trend from 1984 with the introduction of the revolutionary Macintosh computer to 2012 when the iPhone5 came out (Cohan, 2012). Apple has a grasp on the requirements of consumer products while, at the same time, the production of the products is an impeccable, luxurious, technologically sound dream with the requirements to become fashionable products as well; all this combines to make people willing to pick Apple products rather than other similar products when it comes to making purchases (Barrett, 2012). The correct Apple product positioning, along with target market and consumer satisfaction, help Apple products to have a really good reputation in general. Apple’s almost dizzying speed of new product releases has literally left other companies far behind in the