Coca Cola Water Neutrality Initiative Case Study

Great Essays
Register to read the introduction… In addition, India charges the company for its products containing dangerous unacceptable pesticide residues level. The primary stakeholders in this issue are Coca-Cola, local villagers, India’s government and the NGO. Coca-Cola is a famous soft drink company worldwide; the stakeholders have high expectation for the company’s social performance over the year. The stakeholders expect when TCCC operates in their village, they would have a better living, however; CoCa-Cola have taken all their water supplies and depletes groundwater that have negative impact on their living. Moreover, the company has done nothing until local officials from Kerala, India shuts down a bottling plant and in the United States, schools and colleges boycott Coca-Cola’s products (Lawrence & Weber, 2011, p. …show more content…
Externally, Coca-Cola takes the initiate to reach out to World Wildlife Fund, UNESCO, CARE and other top NGO’s leaders for their advices and partnerships on the water issues. Coca-Cola’s benefits from this engagement are: the company learns about society’s expectation, get the outside expertise, have creative solutions, have stakeholder support for implement the solutions and improve company’s reputation in the eyes of public.
SWOT with Reactive, Proactive and
…show more content…
Lobbying with the central government in India as the company’s ally can help TCCC pressures the local government to bypass the issue. However, the cost is money and money, also Coca-Cola may have to face more public critics and rage from stakeholders. Communicating better with internal and external stakeholders can help the company to understand the stakeholder’s concerns so the company can act more proactively and interactively on the matters.
Summary Conclusion Coca-Cola, one of the world’s valuable brands alleges to the public issues of creating water scarcity and produces products with dangerous level of pesticide residues in India. Due to the poor issue management of the company in the early stage of the issue; the company encounter its bottling plant shuts down in India and the boycott of Coca-Cola’s products in USA’s schools and colleges. Guarding one of the world’s most valuable brands, environmental mistakes can cost millions or billions of dollars. This is a lesson for Coca-Cola to learn and it is a costly

Related Documents

  • Decent Essays

    Coca Cola uses absolutely all existing means for communication on a massive scale for their products to reach an indeterminate public and integrated into a…

    • 1077 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    In this essay I will compare and contrast the idea of Coca-Cola coming together and how the corporation is taking the initiative for a healthier society and Gap’s campaingn to raise awareness to the Aids epidemic in Africa. Your essay may be structured by either a point-by-point or block pattern. To review these structural strategies, revisit pages 226-228 in your textbook, Steps to Writing Well.…

    • 326 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    A trip to Georgia, the grocery shop, and the Washington hotel were the key events that drove Michael Moss’s motivation to educate the media on the food industry with his bestseller, Salt, Sugar, Fat: How the Food Giants Hooked Us. In his work, Moss attempts to simulate the impact the events had on him so that readers can make their own food changes and think differently from the fabricated information food industries give off. His simulation consists of a mixture of cold hard facts and rhetorical writing about salt, sugar and fat that persuades readers with elements of ethos, logos, and pathos. Without even opening the book, readers acquire a sense of trust for the authors and contributors of this work. With positive recognition from the…

    • 936 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Mean Joe Commercial

    • 1075 Words
    • 5 Pages

    Coca-Cola is one of the largest and most well known brands across the entire world. They’ve been around for 130 years, and have one of the most popular drinks across the globe. The amount of power and influence they possess is limitless. They have all the money and resources to reach out to billions of people and make a permanent change globally. Marketing has always been a high priority for every large corporation, as for Coca-Cola, they take a strong initiative to make sure they get their message across both creatively and clearly.…

    • 1075 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    TPP7123 Assignment

    • 630 Words
    • 3 Pages

    TPP7123 Assignment 2 Template Task 1: Essay question analysis (a) Essay Question: (Write question from Assignment 4 here. Highlight the task words. Underline the limit words) The course reading identifies no.…

    • 630 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Gatorade Essay

    • 1550 Words
    • 7 Pages

    1.1 Company Background The Gatorade Company is an American manufacturer which produces sports-themed drinks as well as food products. The beverage was originated in 1965 by the University of Florida’s researchers who desired to ameliorate the performance of the Gators football team in sweltering condition. Gatorade has started to become a key part of sports gear since the Gators football team won the Orange Bowl in 1967. Currently, Gatorade is acquired by PepsiCo and it is available in more than 80 countries such as Australia, Russia, Korea, etc (Sibor et al. 2014).…

    • 1550 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    In my opinion, I think the team analysis Coca-Cola case did a good job. Coca-Cola as a large company with factories and build a huge influence around world. In this case presentation, I found out that the one who showed Bentham's utilitarianism theory brought me a deep impression. Although Coca-Cola set up factories in India, this created more job opportunities and the factory also made people feel happy. However, in order to increase production efficiency, the factory collects large amounts of groundwater resources.…

    • 687 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Bottled Water Analysis

    • 153 Words
    • 1 Pages

    The academic article Bottled water: the pure commodity in the age of branding, by Richard Wilk, is about the social and economic business of consuming commercially bottled water. The author uses statistics, marketing techniques, and critical sociological thinking to support his ideas that water as a commodity is a power struggle between corporations and governments. Using the previous evidence mentioned, the author explains the importance of water in culture, politics and its environmental impact. I agree with the author’s arguments that water is a complex commodity and it is impossible to distinguish aspects from each other, such as culture and the global market. The only issue I had when reading this article is that I wasn’t able to connect…

    • 153 Words
    • 1 Pages
    Decent Essays
  • Superior Essays

    Coca Cola Advertising

    • 1909 Words
    • 8 Pages

    “Coca-Cola has now become a beacon in today 's society, representing the motherland America.” This statement sums up the idea of how this soda company, which all begun in 1886, has revolutionized itself to be a worldwide phenomenon and the world’s number one power brand (How Coca Cola Changed the World). A power brand is a brand that is very well known in its market and sells a large quantity of its good or service and Coca-Cola has been considered this for quite a time now. The creation of this soda started with a pharmacist in Atlanta, Georgia, who decided to play around with a caramel scented concoction and mix it with carbonated water. The positive feedback from customers started the selling of this drink termed “Coca-Cola” for five cents…

    • 1909 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    As the natural resources of our Earth continue to deplete at steady, and astonishing rates, people have begun to point fingers at large businesses and corporations, especially those who produce seemingly unnecessary products, such as bottled water. It is easy to see why many would target and blame big corporations in the bottled water industry, for it can be reasonably assumed that their main agenda is making a profit. That being said, some of the allegations being directed towards these businesses are false, and need to be clarified before we, as a team, can work towards reaching a solution. The number of facts someone has on a topic do not matter, if those facts are not true.…

    • 888 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Knowing that Coca-Cola is a significant trademark product that symbolises America, the company executives perceived the country’s faltering self-image as a direct threat, and they shifted their focus from declarations of patriotism and American pride to portrayals of unity throughout the world and changing social…

    • 1112 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Currently, the firm has more than 40 percent of market share of the soft drink market, and it presents more than 160 countries in the world. With ongoing demands from consumers, Coca-Cola makes several new products to fulfill the consumer’s needs. Energy drinks, non-sugar products, and teas are the primary drinks of the firm to distribute to the market in the last 5 years. In fact, the carbonated drink industry…

    • 1050 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    There are many factors that serves as the driving changes in The Coca-Cola Company. Rivalry among existing firms and new products is one of the factors. As the world's largest beverage manufacturer, distributor and the leading producer and marketer of soft drink industry, The Coca-Cola Company though was a company with the most obstacles (Abdul Munam et.al. ,2012). Currently Pepsi Co.…

    • 1215 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Racial Discrimination at the Coca Cola Company Thabet Alsaddah Racial Discrimination at the Coca Cola Company Coca Cola is multinational company known for its products all around the world. It aims to be the best company worldwide by following their business principles which encourage a culture of innovation and collaboration which encourages high ethics, transparency and accountability. To ensure these are adhered to, they conduct reviews to ensure that they are meeting those standards. To this effect, the company has Corporate Governance Guidelines and a charter of the committee of their board of directors (The Coca Cola Company, 2016). Its corporate responsibility is managed by their Public Policy and Corporate Reputation Council, which identifies any problems and risks faced by the company and the people they serve as well as ways to minimize or possible eliminate those risks (The Coca Cola Company,…

    • 1692 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    The company rightly claims its hold over the Indian market and remains one of the most famous soft drinks in India. All the contemporary beverages use various marketing strategies to keep a hold on the Indian market. The most powerful strategy that ensures a company's reach to the market and thus to the public is through advertisements. Coca-Cola put its constant efforts to reach the masses and has secured its place in top beverage company in India. From heart touching song Umeedon Wali Dhoop, Sunshine Wali Aasha to advertisements with a ‘desi tadka’, Coca-Cola has been able to attract the masses and thus, it has always moved a step forward…

    • 2443 Words
    • 10 Pages
    Improved Essays