W.L. Gore & Associates Marketing Analysis Essay

1697 Words 7 Pages
INTRODUCTION

This research seeks to reveal the importance of marketing strategies in today’s complex and competitive business world. For this reason, this study will discuss various theories, issues and approaches of the marketing linking them with W.L. Gore & Associates and thereby propose the best options, ideas, strategies and techniques for the improvement of the company. To reach the points, this study will especially collect secondary and qualitative data and information.
Marketing is the process of searching for options for accumulating profits by identifying the demands of the people and satisfying their needs with appropriate products. In today’s globalized business world, marketing can play a vital role in establishing
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In this scenario, it is significant to carry out research in order to find out the challenges and issues of marketing policies and strategies of the company and to recommend it some options and suggestions.

TASK 1
PLANNING PRINCIPLES AND TOOLS AND TECHNIQUES FOR MARKETING STRATEGIES

Planning principles in strategic marketing are the logical and systematic ideas and concepts, which guide and control one in formulating and implementing marketing planning. As marketing planning systematizes all efforts and activities of the company, it is necessary to develop some principles suited to dig into the prevailing market position. In this regard it is necessary to search for and find out proper principles of the planning. Also, some tools and techniques can have vital roles in making the given marketing plans strategically successful and objective-oriented.

TASK 1.1
PLANNING PRINCIPLES REQUIRED FOR DEVELOPING MARKETING STRATEGIES

Marketing strategies greatly contribute to the establishment of the business organizations in the market through organized and systematic activities and programmes. So, the pertinent strategies, which logically link organizational vision, mission and goals with all activities, resources and programmes, should be developed through appropriate planning principles. It is remarkable that planning principles should be taken into account while formulating

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