W hotel development brochure Essay

2336 Words Feb 18th, 2014 10 Pages
NEW
NEXT
WHAT’S

STEP INSIDE
A category innovator and proven, successful, design-led lifestyle brand

Expand
The US phenomenon that became a global design powerhouse in 10+ Years

Electrify
A destination where cuttingedge design is infused with vibrant, 24/7 energy

Envision
An opportunity to provide insider access to the world of the extraordinary

cover W retreat & spa bali – seminyak left W BARCELONA

CATEGORY INNOV
ATOR

Combining the personality and cutting-edge style of a boutique hotel with the distinct positioning of a contemporary, design-led lifestyle brand,
W has created an entirely new segment in the hotel industry.
Founded in New York
City in 1998, W Hotels quickly achieved success as a
…show more content…
Our B&F establishments are distinctive in design and abuzz with energy. They serve up innovative cocktails and cuisine that help make W the “it” destination and an undisputed leader of glamorous nighttime lifestyle.

LIVING ROOM /
W Lounge

W’s interpretation of the traditional hotel lobby, the
Living Room is the epicenter of a hotel’s vibe. It provides a stylish ambience for W
Happenings, our signature event series, but also lets guests take in the buzz or create their own intimate social spaces. The Wet Deck,
W’s take on the traditional hotel pool, often serves as an outside extension of the
Living Room.

W INSIDER

W Insiders provide guests insider access to what’s new/next in a personalized way. They elevate the guest experience at every W hotel worldwide, and are experts in anticipating a guest’s wishes and linking them in unexpected ways to what’s hot, current and extraordinary in the local area.

left W barcelona right W taipei

refresh / recharge

The spa is essential to the
W lifestyle. Guests can detox from an all-nighter or get away and recharge for whatever comes next. We offer two spa options that reflect our values: Bliss
Spa, a renowned, hip day spa from New York that is exclusive to W Hotels, and
Away Spa, a tailor-made spa solution developed for
W hotels and retreats alike.

RETAIL STRATEGY

W

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