The add features a handsome barely clothed man lying across a dining table while seductively pouring Kraft Zesty dressing on a bowl of salad. I feel that there is a lot going on in this advertisement; obviously the man is being sexually objectified and his airbrushed abs are certainly sending a message about what an ideal man should look like. However, I feel that this add is mainly targeted towards women which is problematic in a few ways. First of all this ad is using rather hackneyed imagery of a candle lite dinner with a handsome hunk to attract the female consumer. It assumes and reinforces that this is the type of relationship and romance all women want. The man is very much presented as an object whose only purpose is sex appeal. If this man were to speak I get the impression that all he could manage would be some kind of an overly cheesy pickup line. I also believe that it is just generally problematic that this ad is so blatantly targeting females. The purpose of the ad is to sell salad dressing and by so clearly directing this ad toward the female consumer, it genders a type of food. Somehow we end up with the idea that salad is a women’s food, which can reinforce the idea that women are more concerned about what they eat and watching their figure. Before you know it what seems like a silly salad dressing add is perpetuating unrealistic body standards for women. I think this ad is a good example of enlightened sexism because although it appears to be poking fun at gender stereotypes it is also enforcing them at the same
The add features a handsome barely clothed man lying across a dining table while seductively pouring Kraft Zesty dressing on a bowl of salad. I feel that there is a lot going on in this advertisement; obviously the man is being sexually objectified and his airbrushed abs are certainly sending a message about what an ideal man should look like. However, I feel that this add is mainly targeted towards women which is problematic in a few ways. First of all this ad is using rather hackneyed imagery of a candle lite dinner with a handsome hunk to attract the female consumer. It assumes and reinforces that this is the type of relationship and romance all women want. The man is very much presented as an object whose only purpose is sex appeal. If this man were to speak I get the impression that all he could manage would be some kind of an overly cheesy pickup line. I also believe that it is just generally problematic that this ad is so blatantly targeting females. The purpose of the ad is to sell salad dressing and by so clearly directing this ad toward the female consumer, it genders a type of food. Somehow we end up with the idea that salad is a women’s food, which can reinforce the idea that women are more concerned about what they eat and watching their figure. Before you know it what seems like a silly salad dressing add is perpetuating unrealistic body standards for women. I think this ad is a good example of enlightened sexism because although it appears to be poking fun at gender stereotypes it is also enforcing them at the same