Viral Videos Essay

2220 Words 9 Pages
Internet Celebrities

For those who feel a deeper love of sharing, Internet celebrity beckons. Pop artist Andy Warhol famously said that “in the future, everyone will be world-famous for fifteen minutes.” Warhol spoke this most famous quote in 1968, well before YouTube and Google were anything but science fiction, yet the phrase now seems prophetic. Celebrity, once the exclusive province of people who had an abundance of talent, connections and luck, has become a more attainable goal – at least if Internet celebrity counts.

When Internet fame brings real album sales and ad offers, as it did for the Chicago-based band OK Go, achieving viral video fame pays off. The band's first viral video offering, “Here It Goes Again,” featured an
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One of the most enduring feline performers is Maru, a chubby tabby and white Scottish Fold whose owner subtitles his antics in English and Japanese. Maru's YouTube following averages two million viewers per video, and he has dozens of viral videos in his filmography. The cat's charm has led to two books published about him with more likely on the way.

Artists and musicians who once required major investments in studio time and camera rentals now produce their short films and music videos on their own. While traditional methods of getting discovered can still lead to fame, Internet celebrity gives some enterprising artists another avenue to star status. These individualists aren't the only ones making use of viral video to build a fan base. Large companies are also harnessing the power of viral video.

Putting Viral Videos to Work

Corporations typically operate in a top-down fashion, and that includes their advertising campaigns. Shared streaming videos percolate up from the bottom, rising to notoriety out of obscurity. This shift in thought leaves some businesses scrambling to put the new technology to use while others readily make use of viral videos to sell.

Coca-Cola achieved success with their "Happiness Machine" viral campaign that used hidden cameras to capture images of people receiving unexpected presents such as extra bottles, bouquets of

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