Assignment On Apple Innovation

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UNIT 1: - THE INNOVATIVE ENTREPRENEUR
CREATIVITY IN BUSINESS
ZAINAB ASIF
INTRODUCTION: -
In this assignment, I will be choosing three samples of entrepreneurial innovations that I admire, which will consist of three categories; an innovative product, from which I have chosen a Smart Television, market development for which I have chosen Apple and changes to the business model, for which I have chosen Amazon..
TASK 1: -
CHOOSE ONE INNOVATIVE PRODUCT.
EXPLAIN WHAT THE INNOVATION IS AND WHY YOU ADMIRE IT?
(Smart Television)
The one innovative product that I have chosen is a Smart Television. This product came into the market after companies invested their money in this product. This product is unique and innovated as compared to the other Televisions; …show more content…
This is because Apple has been in the market since 1976, and since then Apple has been targeting various markets via innovative and uniques ways. Apples has been introducing its existing products and innovative products in to new markets by applying unique strategies For example to reach the markets of developing countries Apple has been creating authorised selling outlet so that it can tap in to new customers. Currently Apple Apple is using three ways of selling techniques to target new markers such as authorised sellers in a specific region, Apple stores, and online selling via Apple website. Apple has also stepped into new market of smart watches by introducing an innovated apple watches. Apple is not only offers innovative products each year but also strategising innovative ways to enter new markets by offering current product line or new …show more content…
The reason why Apple keeps developing is to maintain their position in the global market also to grow their business. (REFERENCE)https://www.google.co.uk/search?q=apple+inc+market+development&espv=2&biw=1440&bih=794&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiYiKa4jdrPAhXMI8AKHc4rC_sQ_AUIBygC#tbm=isch&q=apple+inc+logo&imgrc=hLVvIWBmxLBOQM%3A
The reason why I admire Apple is because I myself I personally use Apple products; they are easy to use and very useful. Apple products are very modern when it comes to the features, they have very good apps some of them which can be very useful. The camera quality improves as they keep introducing their new products.
HOW IT IS INNOVATIVE AND WHY YOU DECIDED IT WAS AN INNOVATION OF MARKET DEVELOPMENT?
I decided that Apple has introduced innovation in market development because it has targeted recently new markets by creating authorised sellers, online selling and retail stores. This three tier strategy is quite a unique and innovative way to attract customers in different geographic location. Apple strategy of introducing new product each year and leaving the older product at a lesser price also attract new customers related to average income

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