Sama Al-alami
ID number; 201310079
Case analysis(1)
1) Question 1;
In my point of view I guess that they are dealing with the possibility for profit and growth.
, from this passage we can say that Mrs.Martha, the owner of the organization have made much researches into her business to officially estimate whether the demand for her product would be there. First she needs to figure what her customers wants and needs. Does they demand or seek the security and the special lineaments that her organization offers? Martha and the investors were too obsessed and they only cared on how perfect the merchandises were and not the real needs or wants of the buyers that would be interested on this product. If their business where to satisfy the marketing …show more content…
Since Trap-Ease has one product, it would be beneficial if they created different versions of it with a wider range of prices.
I think there are problems with the advertising, they are trying to reach customers through stores like Kmart and Safeway, but using the internet for marketing would give better results, because people spend most of their time on the internet looking for quality products that are easy to use and can be delivered as well. Also TV ads would be better than magazine ads.
6) Question 6;
Trap-Ease competitors are mostly all companies that sell mouse traps; it also includes companies that sell poisons to kill rodents. Some of the competitors are: Havahart which creates traps that catch mice, voles, and shrews humanely. Another competitor is: d-CON which offers traps and baits for a higher price than the Trap-Ease product which gives the Trap-Ease a pricing advantage.
7) Question 7;
While Martha was trying to cut down the costs by not hiring people for a marketing team, I think she made a mistake because when you enter the market with a new product the most important thing is the marketing or you won’t be able to sell
ID number; 201310079
Case analysis(1)
1) Question 1;
In my point of view I guess that they are dealing with the possibility for profit and growth.
, from this passage we can say that Mrs.Martha, the owner of the organization have made much researches into her business to officially estimate whether the demand for her product would be there. First she needs to figure what her customers wants and needs. Does they demand or seek the security and the special lineaments that her organization offers? Martha and the investors were too obsessed and they only cared on how perfect the merchandises were and not the real needs or wants of the buyers that would be interested on this product. If their business where to satisfy the marketing …show more content…
Since Trap-Ease has one product, it would be beneficial if they created different versions of it with a wider range of prices.
I think there are problems with the advertising, they are trying to reach customers through stores like Kmart and Safeway, but using the internet for marketing would give better results, because people spend most of their time on the internet looking for quality products that are easy to use and can be delivered as well. Also TV ads would be better than magazine ads.
6) Question 6;
Trap-Ease competitors are mostly all companies that sell mouse traps; it also includes companies that sell poisons to kill rodents. Some of the competitors are: Havahart which creates traps that catch mice, voles, and shrews humanely. Another competitor is: d-CON which offers traps and baits for a higher price than the Trap-Ease product which gives the Trap-Ease a pricing advantage.
7) Question 7;
While Martha was trying to cut down the costs by not hiring people for a marketing team, I think she made a mistake because when you enter the market with a new product the most important thing is the marketing or you won’t be able to sell