1. Corporate identity, corporate image and corporate reputation are important public relations concepts which are closely interrelated and at the same time totally different.
Explain their similarities, differences, and their relations.
Corporate identity comes along with its company’s culture. Identity is built on company’s wishes and how they want to be seen. Corporate identity helps organizations to answer questions like "who are we?" and "where are we going?". Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups (Chouliaraki, 2010). In an example, British Airways uses the line “The world’s favorite airline”. It’s the perception they want to create. This corporate identity …show more content…
The PR practitoners can bring strategies and tactics to handle public exposure quickly, confidently and competently. PR people can handle everything with media. They can monitor media coverages, organize press conferences, update the media about the issue or crisis. Also they can give briefs about the issue/crisis to spokeperson, CEOs or managers. They would deal with the stakeholders. Timing, rapid actions, good judgments would be very important in these issues or crisises so if not a Professional would do the job, whole thing, even small issues can give damages that are no return.
4. What is the function of internal Pr/employee communication in a Corporation? How does it differ from the human resources?
Employee communication is usually seen as one of the key elements of an organizational strategy of employee involvement. Many researches show that people derive greater satisfaction from their jobs and perform to a higher standard when they are engaged in their workplace. Effective communications is an essential feature of engagement. Basically, employee relations are related to problems accure inside of the organization. To keep a healty working place, it’s essential to please everyone.
It is important to have good vibes in the work place because of these reasons:
• One person cannot make decisions on her/his …show more content…
As in a PR practitioner role, they must do lots of things including talking on behalf of the organization, helping them decide what is right to do, clean whatever conflict company and another organization face. In that case, there are lots of responsibilities on the shoulders of PR people. Ethic perspectives varies from country to country or organization to organization. In this differentiations, there are some obligations that were created in time. They must act as balancing with helping company’s goals happen and keeping public happy. Through time, PR was seen as smoke and mirrors, all lies. Because of its origin, propraganda and manipulation, there were so many battles in the PR industry to make wrongs right. It leads us to credibility. PR has been accused for hiding information, biased approach, promoting questionable organizations etc. It all ends with lies and manipulation. Not only they were accusations, they were also true. So, code of conduct for PR ethics was a need to gain public trust. “ These codes invariably demand honesty, accuracy, loyalty and principles of fairness and non-competition among members, however each professional organization refines its own code according to the environment in which it
Explain their similarities, differences, and their relations.
Corporate identity comes along with its company’s culture. Identity is built on company’s wishes and how they want to be seen. Corporate identity helps organizations to answer questions like "who are we?" and "where are we going?". Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups (Chouliaraki, 2010). In an example, British Airways uses the line “The world’s favorite airline”. It’s the perception they want to create. This corporate identity …show more content…
The PR practitoners can bring strategies and tactics to handle public exposure quickly, confidently and competently. PR people can handle everything with media. They can monitor media coverages, organize press conferences, update the media about the issue or crisis. Also they can give briefs about the issue/crisis to spokeperson, CEOs or managers. They would deal with the stakeholders. Timing, rapid actions, good judgments would be very important in these issues or crisises so if not a Professional would do the job, whole thing, even small issues can give damages that are no return.
4. What is the function of internal Pr/employee communication in a Corporation? How does it differ from the human resources?
Employee communication is usually seen as one of the key elements of an organizational strategy of employee involvement. Many researches show that people derive greater satisfaction from their jobs and perform to a higher standard when they are engaged in their workplace. Effective communications is an essential feature of engagement. Basically, employee relations are related to problems accure inside of the organization. To keep a healty working place, it’s essential to please everyone.
It is important to have good vibes in the work place because of these reasons:
• One person cannot make decisions on her/his …show more content…
As in a PR practitioner role, they must do lots of things including talking on behalf of the organization, helping them decide what is right to do, clean whatever conflict company and another organization face. In that case, there are lots of responsibilities on the shoulders of PR people. Ethic perspectives varies from country to country or organization to organization. In this differentiations, there are some obligations that were created in time. They must act as balancing with helping company’s goals happen and keeping public happy. Through time, PR was seen as smoke and mirrors, all lies. Because of its origin, propraganda and manipulation, there were so many battles in the PR industry to make wrongs right. It leads us to credibility. PR has been accused for hiding information, biased approach, promoting questionable organizations etc. It all ends with lies and manipulation. Not only they were accusations, they were also true. So, code of conduct for PR ethics was a need to gain public trust. “ These codes invariably demand honesty, accuracy, loyalty and principles of fairness and non-competition among members, however each professional organization refines its own code according to the environment in which it