Essay on The World Is Flat
Rao's enthusiasm about the changing rules of international commerce and politics today -- about whether there's anything left to rule in a brave new world of globalization -- underscores the virtues and vices of Friedman's …show more content…
Friedman writes that the world is now entering the era of "Globalization 3.0," following Globalization 1.0, which ran from 1492 until 1800 and was driven by countries' sheer brawn, and Globalization 2.0, in which "the key agent of change, the dynamic force driving global integration, was multinational companies" driven to look abroad for markets and labor, spurred by industrial-age "breakthroughs in hardware" such as steamships, trains, phones and computers. That epoch ended around 2000, replaced by one in which individuals are the main agents doing the globalizing, pushed by "not horsepower, and not hardware, but software" and a "global fiber-optic network that has made us all next-door neighbors." If the first two eras were driven mostly by Europeans and Americans, the third is open to "every color of the human rainbow."
In particular, Friedman is obsessed with one of the