Uncle Lee Package

Packages are more than just cleverly planned marketing schemes to sell products but rather an alternative way for people to express themselves, their culture, and their pursuits to individuality. This statement correlates to the primary basis of Thomas Hine’s article, “What’s in a Package”. Throughout his work of literature, Thomas argues that packages function more than the protection of an item and are actively competing for the attention of the consumer every day in their battlefield, the marketplace. For instance, these packages are precisely designed to appeal to human emotions and sell a valuable attribution that parallels to that individual's personal characteristics. In fact, nearly every little thing of a package is carefully planned …show more content…
Furthermore, my family and I were also victims to appeal of a package as opposed to its main intentions when attempting to purchase organic green tea. In fact, some of these green tea products have some of the most complex designs that they validate Hine’s statement that “most of the time, you see far more than a container and a label. You see a personality, an attitude toward life, perhaps even a set of beliefs” (116). However, the one that stood at the most was Uncle Lee’s Tea’s, ‘BIOLOGIQUE THÉ VERT’. The package was shaped as a rectangular prism and to sustain the 100 tea bags that it contained. In the front and back, the box possessed the same cover that was meant to attract consumers, it displayed a picture of a panda consuming plants in order to give the product a natural vibe. The title was presented in a fancy Times New Roman font that added to its elegance along with some information regarding the quantity of the tea bags and a seal in the lower right corner which contains a seal, ‘USDA ORGANIC’. The whole box was green to correlate with the organic/natural setting that the product was intended to sell and the fact that they were selling ‘green tea’ is also a motive too. In the side of the package, there exist detailed information regarding how the tea was obtained in the mountains of China and how it does not contain any unnatural chemicals to verify its organic status. In contrast, the other side just included the nutritional facts and instructions of the green tea. Overall, it definitely seems evident that all of Thomas Hines’ claims were, in fact, true as the package possessed a detailed scheme I was able to decode from my analysis of the