The Small Car Market in India: Research Study Essay
Better safety at roads Family needs Increase in family size Suits your lifestyle and personality
Increasein disposable income Better safety
At roads Family needs Increase in family size Suits your lifestyle 64 4 21 6 5
As per the analysis shows, increase in disposable income seems to be the most important reason for buying a car. This trend is reflected in the growth of the Per capita Disposable income and consequently the growth of the Indian automobile industry especially in the small segment cars. Similarly, the growing family needs like working partners, increasing family size, status, etc. add to the motives of buying a car.
Q2. You decided to buy a car brand because of (rate best 3 factors from 1 to 3 in order of your preference) Affordable price Technical superiority over competition Comfort Manufacturer’s image Value for money Safety After sale services
Affordable price Technical superiority over competition Comfort Manufacturer’s image Valuefor money safety After sale services 9 1 2 2 1 4 0
The Indian car industry is among the fastest growing car markets of the world still the Indian psyche is too complex for the manufacturers to understand. The most important reason for buying a car when it comes to small segment cars seems to be ‘value for money’. 91% of the