The Small Car Market in India: Research Study Essay

626 Words 3 Pages
IMPORTANCE AND PURPOSE OF THE STUDY India is likely to evolve into a global hub for small-car manufacturing. Currently, India is one of the largest producers of small cars with the small car segment accounting for about three-fourths of the Indian car market. The fast-growing small-car market has encouraged several global auto companies (Renault Nissan, Toyota, and Hyundai) to announced plans for launch of small cars in India. The Indian auto market is growing very fast and every car manufacturers are planning expansion for the Indian market. Moreover, the small car segment in India is the latest attraction. THE IMPORTANCE OF THE PROJECT WILL BE DEFINED AS FOLLOWS: 1.To analyze the purchasing behaviors of the customers. 2.To analyze …show more content…
Why you bought your present car? Please rank from the highest order of preference Increase in disposable income
Better safety at roads Family needs Increase in family size Suits your lifestyle and personality
Increasein disposable income Better safety
At roads Family needs Increase in family size Suits your lifestyle 64 4 21 6 5

Interpretation:-

As per the analysis shows, increase in disposable income seems to be the most important reason for buying a car. This trend is reflected in the growth of the Per capita Disposable income and consequently the growth of the Indian automobile industry especially in the small segment cars. Similarly, the growing family needs like working partners, increasing family size, status, etc. add to the motives of buying a car.
Q2. You decided to buy a car brand because of (rate best 3 factors from 1 to 3 in order of your preference) Affordable price Technical superiority over competition Comfort Manufacturer’s image Value for money Safety After sale services
Affordable price Technical superiority over competition Comfort Manufacturer’s image Valuefor money safety After sale services 9 1 2 2 1 4 0

Interpretation:
The Indian car industry is among the fastest growing car markets of the world still the Indian psyche is too complex for the manufacturers to understand. The most important reason for buying a car when it comes to small segment cars seems to be ‘value for money’. 91% of the

Related Documents