2.0 Introduction
In today’s modern world of technology, there are many new streaming services available from metropolitan networks allowing people from all over Australia to stream from their phones, laptops, tablets, and even smart televisions. As wonderful as this may be for residence who live in regional areas of Australia, it is becoming harder for the regional networks to keep up with the metropolitan networks. Earlier this year in February, the ABC quoted “Media companies have generally welcomed the Turnbull Government’s sweeping changes to Australia’s ownership laws, which would scrap rules that restrict broadcasting and allow more freedom in cross-platform ownership.” The Government had decided that they would revoke two of the media …show more content…
Although the 75% reach rule wasn’t always 75%, it was actually only 60%. That meant the population for the license areas that were controlled by a person or a company could not exceed more than 60% of the Australian population (Dwyer 2016). In 1992 the 60% reach rule extended to 75% as the outcome was to create commercial metropolitan television networks such as Seven, Nine and Ten and regional television networks such as Prime WIN and Southern Cross Austereo.
In 2006 the two out of three rule was introduced and its purpose was to prevent a person or company from owning and controlling more than two media platforms out of the possible three in the same radio licensed area. These three media platforms were, commercial television, commercial radio and a newspaper.
The Australian media ownership laws were introduced by both Bob Hawke and Paul Keating during the 1980’s and these laws continue to define the media 30 years later. Now reaching the end of 2016, this year there have been several streaming services available for all residence across Australia both in the metro regions and the rural regions which has made the 75% reach rule redundant. Although the two out of three rule is limiting market dominance, it is still effective in maintaining voice diversity, even if the traditional media platforms undertake cross media production …show more content…
These broadcasters created advertisements that ran on television screens and across radios with a slogan titled “Don’t let regional Australia lose its voice.” This campaign was asking the people of the regional area to contact their local member of parliament to put forward an interest in amending the 75% Reach Rule and the Two out of Three Rule (Hill 2015). Although Wattle Range Mayor Peter Gandolfi found that this campaign was not good enough to support unless the laws allowed broadcaster to be ensured they would produce local content. WIN CEO Andrew Lancaster addressed to Mr Gandolfi that this campaign wasn’t about being seeing a benefit in support, it was about saving regional voices as some regional news services had been cut as they were already affected (Hill
In today’s modern world of technology, there are many new streaming services available from metropolitan networks allowing people from all over Australia to stream from their phones, laptops, tablets, and even smart televisions. As wonderful as this may be for residence who live in regional areas of Australia, it is becoming harder for the regional networks to keep up with the metropolitan networks. Earlier this year in February, the ABC quoted “Media companies have generally welcomed the Turnbull Government’s sweeping changes to Australia’s ownership laws, which would scrap rules that restrict broadcasting and allow more freedom in cross-platform ownership.” The Government had decided that they would revoke two of the media …show more content…
Although the 75% reach rule wasn’t always 75%, it was actually only 60%. That meant the population for the license areas that were controlled by a person or a company could not exceed more than 60% of the Australian population (Dwyer 2016). In 1992 the 60% reach rule extended to 75% as the outcome was to create commercial metropolitan television networks such as Seven, Nine and Ten and regional television networks such as Prime WIN and Southern Cross Austereo.
In 2006 the two out of three rule was introduced and its purpose was to prevent a person or company from owning and controlling more than two media platforms out of the possible three in the same radio licensed area. These three media platforms were, commercial television, commercial radio and a newspaper.
The Australian media ownership laws were introduced by both Bob Hawke and Paul Keating during the 1980’s and these laws continue to define the media 30 years later. Now reaching the end of 2016, this year there have been several streaming services available for all residence across Australia both in the metro regions and the rural regions which has made the 75% reach rule redundant. Although the two out of three rule is limiting market dominance, it is still effective in maintaining voice diversity, even if the traditional media platforms undertake cross media production …show more content…
These broadcasters created advertisements that ran on television screens and across radios with a slogan titled “Don’t let regional Australia lose its voice.” This campaign was asking the people of the regional area to contact their local member of parliament to put forward an interest in amending the 75% Reach Rule and the Two out of Three Rule (Hill 2015). Although Wattle Range Mayor Peter Gandolfi found that this campaign was not good enough to support unless the laws allowed broadcaster to be ensured they would produce local content. WIN CEO Andrew Lancaster addressed to Mr Gandolfi that this campaign wasn’t about being seeing a benefit in support, it was about saving regional voices as some regional news services had been cut as they were already affected (Hill