Expanding an Opportunity Globally
During the mid- 1930s two brother changed how a small town drive-in restaurant can expand nationally and international. The McDonald brothers, Richard and Maurice founded the McDonald’s restaurant. The McDonald “brothers developed food processing and assembly line techniques” which in later years expanded globally (Vignali, 2001). The innovative way of preparing, serving, and selling food began in California.
Since the 1920’s, California has been known as a tourist city. The city features many cultural events, galleries, and museums that attract people from near and far. Many of the outdoor recreation, athletic stadium, and civic centers attracted much of the younger tourist (2015). Although the great depression brought the United States economic progress to a halt, it not fully affected California. The depression did however reduced its tourist revenue, …show more content…
During the 1960s McDonalds established more than a thousand restaurants across the United States. As years followed as many as 118 countries displayed the “Golden Arches” trademark of McDonald’s (James, 2009). Although some countries such as Europe that find “American –style fast food as an insult” many other countries credit McDonald’s “with helping thaw Cold War tension” (James, 2009). McDonald’s has been viewed “as one of the true vanguards of peaceful globalization” (James, 2009). McDonald’s along with its Golden Arches trademark and Ronald McDonald icon is a symbol of “American economic and cultural chauvinism”, but most importantly happiness (James, 2009). McDonald’s greatly represents a cultural diffusion. The founders of McDonalds spread the American –style fast food to other nations. Their cultural ideas spread globally, which is now a multi-billion business in which everyone can enjoy the products sold. The McDonald’s corporation is an example of Stimulus
During the mid- 1930s two brother changed how a small town drive-in restaurant can expand nationally and international. The McDonald brothers, Richard and Maurice founded the McDonald’s restaurant. The McDonald “brothers developed food processing and assembly line techniques” which in later years expanded globally (Vignali, 2001). The innovative way of preparing, serving, and selling food began in California.
Since the 1920’s, California has been known as a tourist city. The city features many cultural events, galleries, and museums that attract people from near and far. Many of the outdoor recreation, athletic stadium, and civic centers attracted much of the younger tourist (2015). Although the great depression brought the United States economic progress to a halt, it not fully affected California. The depression did however reduced its tourist revenue, …show more content…
During the 1960s McDonalds established more than a thousand restaurants across the United States. As years followed as many as 118 countries displayed the “Golden Arches” trademark of McDonald’s (James, 2009). Although some countries such as Europe that find “American –style fast food as an insult” many other countries credit McDonald’s “with helping thaw Cold War tension” (James, 2009). McDonald’s has been viewed “as one of the true vanguards of peaceful globalization” (James, 2009). McDonald’s along with its Golden Arches trademark and Ronald McDonald icon is a symbol of “American economic and cultural chauvinism”, but most importantly happiness (James, 2009). McDonald’s greatly represents a cultural diffusion. The founders of McDonalds spread the American –style fast food to other nations. Their cultural ideas spread globally, which is now a multi-billion business in which everyone can enjoy the products sold. The McDonald’s corporation is an example of Stimulus