The Reasons People Eat Fast Food Essay

504 Words 3 Pages
What motivates people to eat at fast food restaurants? Could it be that they just enjoy fast food? I believe there are three goals that consumers attempt to balance when deciding what and where to eat. Consumers have switched to fast food because of social pleasure, eating pleasure, and lifestyle support.

     The first goal that consumers attempt to balance when deciding what and where to eat is social pleasure. Consumers gain pleasure and acceptance when eating and interacting socially. In restaurants, people can gather with family members for socialization. Fast food dining also enables people to renew and strengthen friendships. They also dine in restaurants to sometimes celebrate special occasions.
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If the consumer feels that they are receiving high quality food at a quickened pace, they will continue to come back and keep the cycle going. I believe that eating pleasure is the most important goal in deciding what and where to eat.

     The final goal that consumers attempt to balance when deciding what and where to eat is lifestyle support. Two-income households are either too busy or too tired to cook at home. Fast food dining is convenient for these time-crunched families. This convenience supports this hurried lifestyle and enables the families to still dine and eat together. The need to satisfy hunger together with the need for family togetherness is met while using the fast food dining. With the introduction of nutritious items on a menu, families can be satisfied in knowing that some restaurants support healthy lifestyles. Fast food items can be purchased with little or no guilt involved. Lifestyle support and health needs can be met while dining in a fast food restaurant.

In recent years, fast food dining has become popular among consumers because of social pleasure, eating pleasure, and lifestyle support. In social pleasure, family members, friends, business associates and children derive pleasure when interacting and eating socially. In eating pleasure, consumers can eat high quality food at a quickened pace. In lifestyle support, hurried lifestyles are supported by the convenience of fast

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