Ethical Ethics Of False Advertising

Register to read the introduction… False advertising is feeding the consumers misleading information so that they would purchase the product or service but once it is found out, companies have to face dire consequences (DCA.lacounty.gov , 2011) There are several types of false advertising. Some types of it which are included in the Lanham Act of 1946 are failure to disclose, flawed and insignificant research, and product disparagement. Failure to disclose is considered a false advertising when an advertisement contains misstatements and partially correct statements that are deceptive and misleading. It does not disclose sufficient information that the customers need to know. Flawed and insignificant research is also considered as false advertising because its findings are not reliable and not supported by the authority. These kinds of advertisements are absolutely false and must be recognized at once to avoid possible negative effects. Lastly, product disparagement is also considered as false advertising because it involves demeaning and mocking a competitor’s product or service. It misinterprets the competitor’s products when it has no factual basis. (Legal -dictionary.thefreedictionary.com, 2012) False advertising is absolutely unethical and must be punished by law. It has numerous negative effects to make sure that companies would stop doing this act. …show more content…
It sends off information to consumers in a subconscious manner; it influences the needs of consumers; and it is also a controversy when it comes to the moral principles of the company due to its way of persuading consumers’ purchasing decisions typically in a negative manner. The psychology behind marketing strategies is complex and varied because there are many ways to influence consumer preference which usually depends on the culture, situation, and need of consumers. Companies have to find out and utilized different kinds of tricks to properly send their messages to their target consumers. They need to analyze the consumer behavior patterns and the factors which affect them so that they can come up with strategies to fulfill their goals which are to catch the consumers’ attention and to keep them interested. Likewise, satisfactions of the different levels of needs of the consumers have to be accomplished by the companies to deepen brand loyalty. In addition, the companies should be able to make the target consumers trust the companies to provide the products that the consumers need and in return, the consumers would keep on coming back to the company for repeat purchases of the product line. However, there are companies that abuse the freedom to utilize different kinds of strategies to increase the