George Orwell’s novel 1984 has been remixed, adapted, and transformed through time in many different ways and for many different reasons. The strength of the primary message of the dangers of conformity in the novel is what drives people to keep making it relevant and stressing the idea of a good versus a common evil in many different mediums. Remixes are meant to be seen as a creative and innovative in which someone builds off of someone else and shapes an existing work into something new and relatable to them. Here we will be examining four different versions of George Orwell’s famous scene in 1984 entitled “Two Minutes Hate”. The concept that one can use an idea that is not originally theirs, one that the public is already familiar with,
…show more content…
The film “1984” remixed the novel in the sense that it was made to represent and create images for the audience of the original text in order to provide a visual version of the story. However, even though the message of the film didn’t change from that of the novel, there were still significant changes in the film that caused it to be labeled as a remix as opposed to an adaption. For example, during the “Two Minutes Hate” scene (“1989”, 2:03-3:39) extra dialogue is added to the movie that was never mentioned in the novel. A member of the Party in the movie clip says in a deep voice that, “these are our people. The workers. The strivers. The builders. These are our people. The builders of our world” (“1984”, 0:35-0:51), yet these words are never seen in the original text. Radford most likely added this dialogue for a hair-raising effect, and to add a more manipulative atmosphere to the propaganda video. There are also things that were in the original text that were not included in the film, such as the noise that was, “a hideous, grinding screech, as of some monstrous machine running without oil, burst from the big telescreen” (Two Minutes Hate, first sentence). Radford had to think of his audience and whether or not they would want to hear a noise of that intensity as described in Orwell’s novel, this is something he probably thought about and …show more content…
Using a pathos appeal, the commercial makes the viewer feel like if they don’t have the upcoming Macintosh computer then they are just another brainless follower in the crowd and in no way unique. For the majority of the ad the only dialogue is a speech being given by a man similar to Goldstein on the screen, but once the sledgehammer is thrown text crawls up the screen. Through the use of 1984’s dystopian society as the setting, Apple is able to effectively portray itself and its products as the only way for someone to break out from the crowd and be truly original. The man in the ad is representative of the Big Brother character in the novel, the dictator of Oceania, and in the ad this character is meant to be representative of Apple’s competitors, particularly IBM. Apple publicly targeted IBM through this advertisement due to their fierce rivalry because of IBM’s efforts to pitch it’s PC to Apple’s traditional market of technology-conscious consumers. The crowds of people who have been brainwashed by Big Brother are the consumers, mindlessly being controlled by the big computer companies. The girl with the hammer is the protagonist of 1984, Winston Smith, and in the ad she is Apple, the underdog who has come to save the people from Big Brother, or in
The film “1984” remixed the novel in the sense that it was made to represent and create images for the audience of the original text in order to provide a visual version of the story. However, even though the message of the film didn’t change from that of the novel, there were still significant changes in the film that caused it to be labeled as a remix as opposed to an adaption. For example, during the “Two Minutes Hate” scene (“1989”, 2:03-3:39) extra dialogue is added to the movie that was never mentioned in the novel. A member of the Party in the movie clip says in a deep voice that, “these are our people. The workers. The strivers. The builders. These are our people. The builders of our world” (“1984”, 0:35-0:51), yet these words are never seen in the original text. Radford most likely added this dialogue for a hair-raising effect, and to add a more manipulative atmosphere to the propaganda video. There are also things that were in the original text that were not included in the film, such as the noise that was, “a hideous, grinding screech, as of some monstrous machine running without oil, burst from the big telescreen” (Two Minutes Hate, first sentence). Radford had to think of his audience and whether or not they would want to hear a noise of that intensity as described in Orwell’s novel, this is something he probably thought about and …show more content…
Using a pathos appeal, the commercial makes the viewer feel like if they don’t have the upcoming Macintosh computer then they are just another brainless follower in the crowd and in no way unique. For the majority of the ad the only dialogue is a speech being given by a man similar to Goldstein on the screen, but once the sledgehammer is thrown text crawls up the screen. Through the use of 1984’s dystopian society as the setting, Apple is able to effectively portray itself and its products as the only way for someone to break out from the crowd and be truly original. The man in the ad is representative of the Big Brother character in the novel, the dictator of Oceania, and in the ad this character is meant to be representative of Apple’s competitors, particularly IBM. Apple publicly targeted IBM through this advertisement due to their fierce rivalry because of IBM’s efforts to pitch it’s PC to Apple’s traditional market of technology-conscious consumers. The crowds of people who have been brainwashed by Big Brother are the consumers, mindlessly being controlled by the big computer companies. The girl with the hammer is the protagonist of 1984, Winston Smith, and in the ad she is Apple, the underdog who has come to save the people from Big Brother, or in