The Media Dumbs Us Down Essay
It is undeniable evening news programs pursue a more populist and tabloid driven agenda than they before have, it is because there is a larger percentage of people have an interest in its coverage of celebrities and athletes. Schachtman quoted “ survey after survey documents that 60-70 percent of Americans obtain their news from the ABC, CBS, NBC television and radio networks, and not from newspapers or magazines.” (1995) This backs up the statement that television is a huge part of the media. The key point is that news programs design programs to engage an audience that does not want the in-depth coverage. The media target the prime audiences and constantly assess who is watching the shows. To make subjects more appealing it is essentially dumbed down to make things more interesting. News coverage that fails to make news exciting and relevant is counterproductive, because it is a failure to engage people. Given the wide educational spread of their media consumers, a failure to adapt at least some tabloid coverage will fail to engage many of their viewers.
Because of the drive to reach large audiences