The Marketing Environment: Wal-Mart Corporation Essay
Wal-Mart is one of the world's greatest assets to most people. It provides consumer's a place they can go to virtually get anything they need from, car repairs, to groceries, prescription's, even the latest toys and electronics. With all that said, this paper relates to the different forces in business that affects business: competitive, economic, political + legal + regulatory, technological, cultural + social, demographic, and natural forces. Although there are technically seven we are going to focus on competitive, political, technological, and natural forces.
Wal-Mart is the world's largest retailer and second largest corporation. It is the largest private …show more content…
Political, Legal, and Regulatory Forces
Wal-Mart has come under fire as of late over issues regarding local communities arguing over Wal-Marts planning new store locations. The communities argue that they are concerned about traffic problems, environment problems, public safety, absentee landlordism, poor public relations, low wages and benefits, and predatory pricing (aggressive pricing). However, there are some people in those communities that defend Wal-Mart. They claim consumer choice and claimed economic benefits. With the pace of Wal-Mart building more and more stores every year you might be the one eventually making a decision to be for or against this act.
Many claim arguments towards the opinion that Wal-Mart uses cheap,