The Marketing Environment: Wal-Mart Corporation Essay

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The Marketing Environment: Wal-Mart Corporation

Wal-Mart is one of the world's greatest assets to most people. It provides consumer's a place they can go to virtually get anything they need from, car repairs, to groceries, prescription's, even the latest toys and electronics. With all that said, this paper relates to the different forces in business that affects business: competitive, economic, political + legal + regulatory, technological, cultural + social, demographic, and natural forces. Although there are technically seven we are going to focus on competitive, political, technological, and natural forces.

Competitive Force

Wal-Mart is the world's largest retailer and second largest corporation. It is the largest private
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With Wal-Mart moving into the grocery business it has put a strain on grocery retailers also including: H-E-B, Kroger, Albertson's, Publix, Giant Eagle, SafeWay, Winn Dixie, Food Lion and Save-A-Lot just to name a few. However with a small number of low-cost product store like Family Dollar and Dollar General, they have proven a match for Wal-Mart successfully competing with them head-to-head for consumer sales. However, like the case in pure competition Wal-Mart has countered those low-cost product stores with a subsection in it store known as "Pennies n-Cents. 2

Political, Legal, and Regulatory Forces

Wal-Mart has come under fire as of late over issues regarding local communities arguing over Wal-Marts planning new store locations. The communities argue that they are concerned about traffic problems, environment problems, public safety, absentee landlordism, poor public relations, low wages and benefits, and predatory pricing (aggressive pricing). However, there are some people in those communities that defend Wal-Mart. They claim consumer choice and claimed economic benefits. With the pace of Wal-Mart building more and more stores every year you might be the one eventually making a decision to be for or against this act.

Many claim arguments towards the opinion that Wal-Mart uses cheap,

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