The Key To A Successful Business: Customer Relationship Management

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The Key To A Successful Business: Customer Relationship Management

In today’s business world it’s a dog eat dog race to the finish; everyone is highly motivated and constantly looking for the next best thing to out do the competitor with. However, many company’s and corporations fail to recognize the true value in their customers or end users. For, if a company would just take a look and the potential in profit and growth that lies right beneath their noses, they would be that much more ahead of the game. All companies should invest more time and effort into their customer relationship base, for the already existent customers are the key to a successful business. A company that advocates strong customer relationship management is the
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For instance, just from the use of the internet a business is able to use such techniques as: search engines for key word listings, paid advertising for banners, pop ups, etc, email promotions, affiliate programs, portal deals, viral marketing, online classified and directories and even offline marketing. The availability of the Internet in today’s business world opens up so many avenues to a business in terms off marketing options, and information gathering.

The second phase of CRM refers to Enhancement. The enhancement phase of Customer Relationship Management is the phase that has to do with such ideas as making a business web enabled. In other words allowing the customer to access your business, be it informational or transactional, through the internet/ world wide web. Not only does this tool allow an ease of use for the customer but it also gives them more control, as well as the business more control, in turn making both parties happy. For example, the customer feels they have more control by cutting out a sort of “middle man”, where as a business has more control, through data collection, and the ability to up-sell or cross sell. Up selling refers to the idea that although a customer may have wanted to buy one product they may buy a more expensive product due to a

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