Retail market in India
The Indian retail industry is experiencing a growth of 10.6% between 2010 and 2012 and expected to increase to USD 750-850 billion 2015. Food and grocery is the largest category in the retail sector with 60 percent share, followed by clothing and the mobile segment.
SWOT Analysis
STRENGTHS
• Big Bazaar has a wide range of products under one roof, the shopping together in attracting customers and their family and enjoy the experience helps.
• Big Bazaar had entered at an early stage in the industry.
• It is well-known consumer demands and helps to provide them at reasonable prices.
• It has a diversified business operating throughout India in various retail formats.
• He has the ability to obtain products from suppliers at reasonable prices due to the scale of company.
• The prices are reasonable.
WEAKNESS
• High cost of operation due to large fixed costs.
• Very thin margin.
• High attrition rate of …show more content…
Local grocery stores and vendors have the maximum market share in India in contrast to Britain, where large retailers such as Sainsbury has been the dominant market share figures.
• Size and SKUs - supermarkets in the west are huge compared to the small neighborhood grocery retailers. Of course, the number and variety of products is also equipped to increase proportionally. In India, most supermarkets would twice or at most three times as large as the small shops. The number of brands / products stocked variants are not significantly different between the stores of the two formats.
• Location - In the UK, the corner stores have a locational advantage. You can literally walk across the street and pick up supplies, instead of driving to reach a few miles to a supermarket. Indians are accustomed to grocery stores near to your residence and limitations on the size and scope of the operation, a supermarket can potentially have.
• Prices - In the UK, prices vary from store to store, but in India are the same prices on each and every