The Impact of Advertising and T.V. Programming Essay

1550 Words 7 Pages
The Impact of Advertising and T.V. programming

Advertising has numerous of definitions. Many advertisers attempt to corral the public in order to entice them to buy their products. However, convincing consumers to purchase a particular brand is not an easy task. Therefore, there are several techniques to reach mass of people and appeal to them. Some of these techniques are facts and figures used to prove the superiority of a product, for example a car company references the amount of time it takes their car to get from 0 to 100 kilometer per hour. Additionally weasel words to give a positive meaning on a product like a diet product which might help a person to lose weight. Moreover diversion by tackling a problem by throwing in a
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Advertising can be escorted to the public by many routes. To make sure that their product is observed by a majority of people.’’ Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness” (Marshall Mcluhan). That is why commercial companies that are seeking to increase consumption of their products. And spreading it out to a mass of people is by advertising it. Bear in mind that people are easily affected by commercials. Which are broadcasted through the media. Nowadays advertising takes place everywhere. Commercials can be found on walls or stands while driving to work, home, on buses, subways, airports, coffee shops, gas stations, stores, gyms, food…you name it. This indicates that people are controlled without us even knowing it. Although some people believe that T.V. is categorized as the most effective advertising market as known that big majority of people of their households have television sets, satellite cable connection attached to them also businesses are moving towards the television advertising at a rapid pace so, there is a great chance to attract so many people from the television advertising. Today, the common Americans scope close to four hours of TV each day. Some studies show that 80 percent of children ages 2-7 watch TV alone and unsupervised. And 70 percent of

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