Health Communication In Radio Broadcasting

Communication is the way of transmitting information through speaking, written or medium. Health communication through radio is an act of transmitting and exchanging information related health issues to the masses. Radio broadcasting is a best and easy way to give information and reach to audience, and it has a huge listeners more than TV because radio –disseminated have been found more cost-effective, as radio can reach people in their home, work, and cars. The primetime hour of radio is assessable to the audience at any time as it used to broadcast various type of programmes. The use of radio to disseminate health messages is very useful as it can reach wide to the audience and it has a cost-effective. One of the American study have said …show more content…
As radio can reach to the people easily it has major impact in the life of people. The primetime hour of radio broadcast also convenience for the listeners and so it can also be a huge success of the radio broadcast. Since radio started its beginning it is growing time to time and reach the audience able to bring some changes in the lives of the people. In Kenya, the national weekly radio programme, “Giving Birth and Caring for your Children” has been successful in making awareness and educating audience with the combine of entertainment, humour and instruction, as reported by one of the survey and the survey indicated that 50% of the listeners had listen to the educational content than the entertainment and the survey has reported that major theme of the topics is childcare that is covered during the …show more content…
Health communication is the study and use of communication strategies. Radio inform and influence individual and community decisions regarding Health issues. Effective health communication can help raise awareness of health risks and solutions, provided information through radio. Health communication also can increase demand for appropriate health services the in radio broadcast. The available information that radio had broadcast such as health plans, care providers, and treatments. Radio has reach widely in making awareness to the mass audience and to influence the public agenda, physical environments, improve the delivery of public health and health care services, and encourage social norms that benefit health and quality of life. The practice of health communication has contributed to health promotion and disease prevention in several