The Four P's of Marketing and the iPhone 3G Essay
Place/channel of distrinution;Unlike many other phone that can be obtained through various retailers the iphone the only means of distribution is through the apple store or through a two year contract with at&t. Investing in other retailers or providing prepaid services would appeal to those who do not like the idea of been bounded by a contract.The price set by apple is non negogitable which means At&t cannot change the price to match that of the economy without apple's consent. Apple has also made effort to partner with other global providers, this will help them become a global model.The which was discussed earlier in the customer demographis.
Promotional strategy;Apple doesnot provide a lot of promotion when compared to many other phones like the current deal offered by RIM and verizon where you buy one Blackberry and you get a second free or exceptional mail in rebates on the new Palm pre. The iphone's ad campaign focuses more on the capabilities of the phone ratehr than appealing to the pockets of its customers through incentives.
Demographics of the iphone
The demographics of appl's iphone targeted the age of customer between the age group of 15-35, whose segment include, students,corporate users, healthcare worker and enterpeneur. It innovateness captures the needs