Essay about The Five Canons of Rhetoric: Cicero´s De Oratore

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David Cutcliffe’s Pre Game Speech Applying Cicero’s Five Cannons of Rhetoric The five canons of rhetoric, first introduced in Cicero’s, “De Oratore,” are important in the organization and prowess of oral or written forms of rhetoric, along with being demanding for the success of speeches and presentations. Cicero’s five cannons can be applied to the rhetorical situation surrounding the pre game speech given by Duke’s Head football coach, David Cutcliffe. Coach Cutcliffe was inspiring his team with an arousing speech before they took the field against the University of the Cincinnati Bearcats in the Belk Bowl of 2012 (ACC Digital Network, 2012). Cutcliffe’s use of the five cannons of rhetoric, presented by Cicero: invention, arrangement, …show more content…
Cutcliffe’s stage for the speech he prepared for his young college players happens to be in the locker room where the players get dressed in their football gear. These speeches are important because they reiterate and inform the players about the important parts of the game plan they have to follow in order to win. It also motivates them to succeed at doing this. Therefore, the five cannons of rhetoric play are an important component when Coach Cutcliffe is giving the pre game speech to his players before the big bowl game in the locker room.
The concept of the five cannons of rhetoric is the mitigating factor underneath Cicero’s text, in which his text, “De Oratore,” is thought to be a public art associated with the art of practical politics (Cicero, 1971). Cicero argued that the best orator is the one who is able to stir all the emotions of his/her audience of listeners. To lie out such an argument, the orator must follow the five cannons of rhetoric presented by Cicero: invention, arrangement, style, memory, and delivery.
The first factor of the five cannons of rhetoric presented by Cicero in, “De Oratore,” is invention. The invention of the speech is the process of developing and refining your arguments that the orator plans to attack in his/her speech, while finding ways to persuade or inform (McKay & McKay, 2011). Invention is also the art of finding arguments in any given situation and developing material to persuade or inform (Cicero, 1971,

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