The international product life cycle theory helps explain why a product that begins as a nation’s export often ends up becoming an import. The PCs first entered market in 1984 and were in the standardized product stage by 1995. When the personal computer first appeared in the market, only seldom company in the America can produce computers. But in recent years, dozens of companies produce computers. Today, the computers are replaced by even better machines with faster processors and more multimedia capabilities like laptops and tablet. Actually, when a product moves into standardized stage, the innovating country still participates in producing the goods. In PCs industry, less developed countries take part in the assemble process, and the developed country like the US do the design part which needs highly educated labour force. In deed the structure of international supply chain changed. Developed countriescontrolled the upper part of the supply chain and developing countries do the lower jobs in international supply chain. The product life cycle theory is useful in helping to explain how new technologically innovative products fit into the world trade picture (Kleeper, 1996). Because of rapid development of technology, it is important to remember that one or two versions of them may be in the standardized
The international product life cycle theory helps explain why a product that begins as a nation’s export often ends up becoming an import. The PCs first entered market in 1984 and were in the standardized product stage by 1995. When the personal computer first appeared in the market, only seldom company in the America can produce computers. But in recent years, dozens of companies produce computers. Today, the computers are replaced by even better machines with faster processors and more multimedia capabilities like laptops and tablet. Actually, when a product moves into standardized stage, the innovating country still participates in producing the goods. In PCs industry, less developed countries take part in the assemble process, and the developed country like the US do the design part which needs highly educated labour force. In deed the structure of international supply chain changed. Developed countriescontrolled the upper part of the supply chain and developing countries do the lower jobs in international supply chain. The product life cycle theory is useful in helping to explain how new technologically innovative products fit into the world trade picture (Kleeper, 1996). Because of rapid development of technology, it is important to remember that one or two versions of them may be in the standardized