In this paper I will be examining the future of Public Relations in this ever changing world. Public Relations professionals will have to adapt quickly to allow themselves to not be swamped by the incoming tidal wave of trends brought on by the world wide web. This paper will break down on how Public Relations started, moving onto what Public Relations is today. Following that this paper will touch upon where Public Relations is envisioned to head to in the future.
Beginning first, what is Public Relations (PR)? Many definitions are floating around the world wide web. The dictionary defines PR as the actions of a corporation, store,government or individual in promoting goodwill between itself and the public, the community, employees, customers, etc. If that definition doesn’t satisfy you we can turn our eyes to Rex Harlow. Harlow is an American academic who in 1972 gave the claim of producing the first all-inclusive definition of PR. He stated he had researched more than 472 definitions of PR that had emerged since the early 1900’s up until his time (1972). He took the common elements from each definition and combined them to give us this:
“ Public relations is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance, and cooperation between an organization and its publics.” (Harlow, 1976).
Even if one can not agree on an exact definition. It can be agreed upon that PR is everywhere in life, even if
Beginning first, what is Public Relations (PR)? Many definitions are floating around the world wide web. The dictionary defines PR as the actions of a corporation, store,government or individual in promoting goodwill between itself and the public, the community, employees, customers, etc. If that definition doesn’t satisfy you we can turn our eyes to Rex Harlow. Harlow is an American academic who in 1972 gave the claim of producing the first all-inclusive definition of PR. He stated he had researched more than 472 definitions of PR that had emerged since the early 1900’s up until his time (1972). He took the common elements from each definition and combined them to give us this:
“ Public relations is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance, and cooperation between an organization and its publics.” (Harlow, 1976).
Even if one can not agree on an exact definition. It can be agreed upon that PR is everywhere in life, even if