Airbus Case Study

Improved Essays
3.1. For the opponent Boein:
From 1969 to 2005, Boeing was the only supplier of super jumbos. However with the entry of Airbus into the wide-body aircraft market the monopoly position of Boeing broke apart as Airbus was given the opportunity of entering the super jumbo market with subsidies from the EU. The financial aids of the main investors France, Germany, Spain and Great Britain, of $4 billion for research and development for the A380 forced Boeing to share the product division with Airbus from the first flight on April 27th 2015 (Warnholtz, 2015). From then on Boeing had to share the super jumbo market and the revenue decreased by more than a half, because of rivalry price wars for a better market positioning in the accrued oligopolistic
…show more content…
In these countries are main production facilities of Airbus. Therefore the governments want to ensure, through subsidies, the 19870 jobs in France, 18800 jobs in Germany, 9290 jobs in Great Britain and the 2850 jobs in Spain, status 2007 (Noack, 2007). Without the subsidies the four countries would have made no economical welfare loss. If they had not provided subsidies it would have been possible that these countries would have faced a higher unemployment rate and a lower income of taxes from Airbus. This is because Airbus would have had to shut down some factories or even have to move to low-wage countries to keep up with their rival Boeing. As a result France, Germany, Spain and Great Britain would have had a lower economic surplus, because the taxes of Airbus would shrink and the money to distribute and support their population would have been less. Furthermore, they maybe would have had another expense the unemployed workers, who could have worked for Airbus and now they have to be supported by the state. Therefore is it not easy for a country to decide whether or not to subsidize a company, because the governments never knows, if the opportunity cost, the cost of investing in something different, would have got a higher economical surplus, than the chosen investment to the general …show more content…
The financial burdens of $11.9 billion (Esty, Ghemawat, 2001) of the A380 empowered the airlines, because Airbus invested “more than 70% of Airbus total revenue- $17.2 billion- 2000” (Esty, Ghemawat, 2001, p.1) to make the production happen. To draw profit, Airbus had to sell at least 250 planes to break even (Esty, Ghemawat, 2001), where total cost are equal to total revenue. The airline with the most influence on the success or failure of the A380 was Emirates, because they ordered, 140 aircrafts of a total of 317 aircrafts status October 2015 (Airbus S.A.S., 2015). Consequently the airlines, specifically Emirates, were able to use Airbus as a puppet, because the financial welfare of the company depends on sales. Airbus needs to gather financial resources to be able to pay back the loans and parts of the financial subsidies and to compete in the future against Boeing in launching new

Related Documents

  • Improved Essays

    Easyjet Case Study

    • 925 Words
    • 4 Pages

    EasyJet - Stelios Haji-Ioannou, son of a Greek shipping tycoon, launched EasyJet in 1995 with just £5 million, beginning with a headline-grabbing fare of £29 from Luton to Glasgow (the fare is still about the same today). Stelios got the idea for EasyJet from Southwest Airlines in the US, which prospered by introducing a no-frills, low-price service on short haul routes. EasyJet was floated on the London Stock Exchange on 5 November 2000.It is the largest airline of the United Kingdom, by number of passengers carried, operating domestic and international scheduled services . The airline flies to / from 17 airports in the UK , operating on over 600 routes across more than 30 countries with fleet of over 220 Airbus aircraft. We have strong positions…

    • 925 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The article sought the business strategies of Qantas and Jetstar in order to remain engaging in a competitive market. The study reveals that the airlines…

    • 1610 Words
    • 7 Pages
    Improved Essays
  • Decent Essays

    Purpose The purpose of this document is to provide information about Lockheed Martin’s use of social media. Its social media goals, target audience, and effectiveness will be thoroughly analyzed. Social Media Overview Lockheed Martin implements a variety of social media platforms to promote their services and provide information to users. The company displays its general social media feed through its website.…

    • 765 Words
    • 4 Pages
    Decent Essays
  • Great Essays

    In Bombardiers market forecast of 2014 to 2023 for their commercial aircrafts, they forecasted that the airline industry would continue to grow and thrive. In addition, there will be a 50% reduction in carbon emissions from 2005 levels by 2050. However, with the increase of forecasted oil prices, it may be challenging for the airline industry. In conclusion, there are different factors that can affect the forecasted results such as the financial condition of airlines, economic conditions and competition. Mission Statement:…

    • 1317 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Neoliberal policies are often seen as a silver bullet for developing the economy and infrastructure of countries. Many people believe that by switching the control of the markets from the public to the private sectors, businesses will be able to growth at a faster rate and compete at the international level thereby bringing more money and resources to the country’s economy. Additionally, if a country has few export and import regulations, more international businesses will be encourage to invest in the country which would led to the creation of more jobs. Free-trade agreements, especially with the United States, are often adopted by countries that hope to growth their economy. Nevertheless, thinking that free-trade policies are a silver…

    • 905 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    The fiscal austerity method makes the state weak so they will not discipline the capital and does not allow their individual countries to have a significant enough role in their economy. Privatization and liberalization, including trade and finance, also have the tendency of harming the economies of poorer countries. Privatization serves the interest of big corporations and increases the rate of unemployment as the companies who privatize layoff workers without creating new jobs. In a “one-size-fits-all” method, trade liberalization includes the IMF forcing free trade on countries when loaning them money. These countries are forces to get rid of subsidies even though economically elite countries, such as America, do not follow that rule, leading to less efficient production as they could not keep up with bigger businesses in other countries.…

    • 1330 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    By Using the Euro as the main currency among the EU members a decreased in trades was inevitable while both China and Germany benefited. Thus the author notes that…

    • 471 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    History Of Exploration

    • 1004 Words
    • 5 Pages

    The reason why the governments of these places were so interested in actually supporting these countries was because, it would be a great way to earn money from trading and exporting things and items. And the countries would grow in economy and they would get a lot more…

    • 1004 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    For example: if the car is produced in Britain than they can do the free trade without tariff in Europe. The labor force can also move from Europe to Britain and vice versa which will make labor cost cheaper. This…

    • 992 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    American Airlines Value Pricing In 1992, the American Airlines (AA) was ranked as one of the biggest commercial carriers in the United States. The industry included advancements with inflight technology along with new and approved software application that pioneered the introduction of electronic airline advance booking systems. On the contrary, it may have exceeds technology expectations, the airlines and the industry as whole, was not able to meet or gain profit margins and meet customer’s requirements and expectations for the early 1990’s. A main concern for the transportation industry’s failure to deliver overall needs was caused in large part by the economic decline in the turn of the century.…

    • 1034 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Eastern Airlines, once one of the largest iconic airlines in the industry, known for its growth due to The Air Mail Act of 1934, also became known for it ’s power struggles and a an ongoing to war with themselves, precisely between management and workers. Like many carriers in the industry during the 1970’s and 1980’s, Eastern was subjected to difficulties due to deregulation which brought on competition within the market, airfare wars as well as waged wars against competitive rivals and in-house management. During those times mostly all industry carries struggled to keep their business up and running and out of bankruptcy, however many lost the battle and were subjected to hostile takeovers, mergers as well as eventually closing their doors…

    • 1329 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    Etihad Airways Case Study

    • 3310 Words
    • 14 Pages

    OVERVIEW: Background: Etihad airway is one of the most successful airlines as it has already been recognized as the World’s leading airline three times consecutively. The success of Etihad airways just established within just ten years as is recognized as one of the fast growing airlines in the history of commercial aviation. The airline was founded in July 2003 by the Royal (Amiri) decree and started its operations on November 2003. They are known to be the national airlines of United Arab Emirates with their head offices being located in Abu Dhabi which is the capital of United Arab Emirates.…

    • 3310 Words
    • 14 Pages
    Great Essays
  • Improved Essays

    Boeing is an Amercian multinational cooperation that offers aircraft and product support services (Boeing: The Boeing company, no date). Being in the aircraft business involves a lot of risk unless someone is not careful and decisions are not made through careful and accurate analysis. They need to be on top of their game at all times ensuring safety of passengers and to uphold a good reputation to be able to be successful in the industry, in the long run. Risk comes in a number of different ways and are often unexpected. Risk management is fundamental to all business activities.…

    • 862 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Introduction Boeing 787 Dreamliner is the project plan of Boeing company about light weight aircraft with high technology. The project of this aircraft has facing several problems such as software problem that led to engine shutting down automatically, lithium ion battery that causes fire inside the aircraft and others problem that led delay in the production. The Boeing 787 has 3 different categories which are 787-3 that has been designed to fit in 250 passengers, 2 class, short range body and with range of 2,500 to 3,050 nautical miles (4,650 to 5,650 km) because the aircraft have les market therefore it only popular in Japanese market because it adapts to local customer’s demand, 787-8 with 242 passengers seat and can fly for 13,621 km.…

    • 1121 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Siemens Case Study

    • 1101 Words
    • 5 Pages

    Siemens AG: Key Account Management 1.) What are the key elements of Siemens' key account management program? In 2010, Siemens further developed a strong systematic approach based on the best experiences from the previous programs and developed a general Key Account Management framework, that each sector adapted to its markets and its needs. Siemens’ corporate key account management program had a top-down structure.…

    • 1101 Words
    • 5 Pages
    Improved Essays