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McCauley explains how Gary Vikan, the director of Walters Art Museum, and Charles Conner, the director of the university's Mind/Brain Institute, gather round people and let them settle on what inkblot they like better. Her purpose is to write about how the concept of beauty can be traced to science, and how one may find a particular inkblot more pleasant. In one of the studies, it is found that people prefer a smoother and rounder image, rather than a sharp and spiky image that is not evenly proportionate. The intended audience is directed towards people whom have a clear image in their head of what their preference
