According to David Ingram (n.d) using the correct etiquette displays that the communicator not only respects his audience and their needs but also that he or she displays professionalism by using the correct etiquette, and, as a result, cultivates good relationships within the business network. Therefore, this audience centered approach forms the critical basis of all communication that will occur during one’s career, be it verbal or written. Once the communicator can excel at this skill, she will know how to successfully interpret and study the needs of her intended audience and formulate a message in a format that the audience can relate to and thereby successfully …show more content…
This process assists the writer in creating a message that is well-planned, effective, and professional. By utilizing this method, the writer can use the valuable commodity of time with greater efficiency and care by walking through these steps in a chronological order. Gilbert Parga (2012) from the Managerial Communications BlogSpot seems to agree with Bovée & Thill on this matter. He states that “even with every type of business message, the three-step writing process improves persuasive messages” (Parga, 2012, para.1). Therefore, whether you are writing a persuasive message or a routine communication, the three step process is a valuable tool that can improve the effectiveness of the communication writing process. Consequently, to use this method, the writer has to start with the first step of the three step process, which is the planning