Essay On Body Cameras In Tennis

This is the second portion of the research project involving the use of body cameras in professional tennis. In this document, the qualitative method for research will be further elaborated on, as well as the sampling method. As stated in the previous document, the objective of this study is to measure and understand the interest of the sample in incorporating body cameras in professional tennis. The information gathering method used will be focus groups.

The methodology for this research will be qualitative. The information required for this study calls for this methodology. Adding body cameras to tennis is not only a drastic change to the sport, but a costly one. To continue to please viewers, fans and retain the sport of Tennis, mere numerical, static and quantitative responses will not suffice. This study will require not only responses from individuals, but the “why” behind their answers. This qualitative information can help construct a vivid picture on why participants feel and respond the way they do. With quantitative methodology, the respondents will be limited in that regard. They may prefer body cameras, but they cannot tell the researcher in what manner they’d like them. They may say they dislike the idea of body cameras, but left unable to tell us what they would like to see instead. With qualitative methodology, this research effort can collect all such information. …show more content…
From this smaller group, information can be gathered to aid research in reaching the larger, similar population. Those who participate in this research project will be individuals who have opted to be contacted and participate in a focus group. This will be done by an open sign-up online, or by signing up during face to face interaction. While signing up, potential respondents will be asked to input their personal