ASSESSMENT Task 2 BSBMKG502B ESTABLISH AND ADJUST THE MARKETING MIX PROCEDURES
1- SUBWAY
Fred DeLuca founded the SUBWAY® chain in Connecticut, USA, in 1965. The company has since grown into a multi-billion dollar business, with more than 30,000 outlets in 87 countries.
In March 2011, there were 1254 open SUBWAY® restaurants in Australia. With the popularity of the brand at an all time high, there are ambitious plans to continually open more SUBWAY® restaurants in Australia in the future.
More than 70% of new SUBWAY® franchises are sold to existing SUBWAY® owners in the US and Australia.
In 2010, SUBWAY® restaurants was once again named the Number One Franchise Opportunity in Entrepreneur Magazine's 'Franchise 500' rankings, based …show more content…
3- PRICING POLICY AND PRICING VARIABLES 4- ANALYSE: A. Promotional methods
B. Customer base
C. Channels of distribution
D. The level of customer service provided 5- MARKETING MIX COMPONENTS. HOW THE COMPONENTS THEY HAS BEEN USED.(PRODUCT, PRICE, PLACE AND PROMOTION). 6- IDENTIFY ENVIRONMENTAL FACTORS AND POTENCIAL IMPACT ON THE MARKETING MIX. 7- IDENTIFY CUSTOMER /CONSUMER PRIORITIES,NEEDS AND PREFERENCES,AND HOW THEY WILL IMPACT ON THE MARKETING MIX. 8- NEW PRODUCTS OR SERVICES (CONSIDER PRODUCT, PRICING AND PROMOTIONAL ACTIVITIES AND DISTRIBUTION CHANNELS). 9- SELECT THE MOST APPROPIATE MARKETING MIX AND EXPLAIN THE DECISION. 10- MONITOR THE PERFORMANCE OF THE ORGANISATION AND WITCH COMPONENTS AHOULD BE TESTED. 11- EVALUATE THE IMPLICAIONS OF ALTERING ONE OF MORE COMPONENTS OF THE MARKETNG MIX IN RESPOSE TO MARKET FACTORS AND CONSUMER RESPONSE. 12- ADJUST COMPONENTS OF THE MARKETING MIX IN RESPOSE TO THE TEST RESULTS.
A. BUDGET REQUIREMENTS
B. ORGANISATIONAL STRATEGIC OBJECTIVES
C. OPERATIONAL MARKETING OBJECTIVES
D. DESIRED MARKET
1- SUBWAY
Fred DeLuca founded the SUBWAY® chain in Connecticut, USA, in 1965. The company has since grown into a multi-billion dollar business, with more than 30,000 outlets in 87 countries.
In March 2011, there were 1254 open SUBWAY® restaurants in Australia. With the popularity of the brand at an all time high, there are ambitious plans to continually open more SUBWAY® restaurants in Australia in the future.
More than 70% of new SUBWAY® franchises are sold to existing SUBWAY® owners in the US and Australia.
In 2010, SUBWAY® restaurants was once again named the Number One Franchise Opportunity in Entrepreneur Magazine's 'Franchise 500' rankings, based …show more content…
3- PRICING POLICY AND PRICING VARIABLES 4- ANALYSE: A. Promotional methods
B. Customer base
C. Channels of distribution
D. The level of customer service provided 5- MARKETING MIX COMPONENTS. HOW THE COMPONENTS THEY HAS BEEN USED.(PRODUCT, PRICE, PLACE AND PROMOTION). 6- IDENTIFY ENVIRONMENTAL FACTORS AND POTENCIAL IMPACT ON THE MARKETING MIX. 7- IDENTIFY CUSTOMER /CONSUMER PRIORITIES,NEEDS AND PREFERENCES,AND HOW THEY WILL IMPACT ON THE MARKETING MIX. 8- NEW PRODUCTS OR SERVICES (CONSIDER PRODUCT, PRICING AND PROMOTIONAL ACTIVITIES AND DISTRIBUTION CHANNELS). 9- SELECT THE MOST APPROPIATE MARKETING MIX AND EXPLAIN THE DECISION. 10- MONITOR THE PERFORMANCE OF THE ORGANISATION AND WITCH COMPONENTS AHOULD BE TESTED. 11- EVALUATE THE IMPLICAIONS OF ALTERING ONE OF MORE COMPONENTS OF THE MARKETNG MIX IN RESPOSE TO MARKET FACTORS AND CONSUMER RESPONSE. 12- ADJUST COMPONENTS OF THE MARKETING MIX IN RESPOSE TO THE TEST RESULTS.
A. BUDGET REQUIREMENTS
B. ORGANISATIONAL STRATEGIC OBJECTIVES
C. OPERATIONAL MARKETING OBJECTIVES
D. DESIRED MARKET